Essays about: "multi-channel retailing"

Showing result 1 - 5 of 19 essays containing the words multi-channel retailing.

1. 1. Looking Ahead: The Future of the Offline Channel for Digital-born Retailers

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Anna Kälebo Johansson; Michelle Malmström; [2023]
   Keywords : Fashion retailing; E-commerce; Offline channels; Virtual shopping; Price image; Billboard effect; Customer acquisition cost; Retail death;

   Abstract : During recent years, there has been a significant increase in e-commerce and the demand for it among customers. It has become imperative for new fashion retailers to have a digital presence, and the outbreak of Covid-19 has further accelerated this trend, amplifying the importance of having a presence online. READ MORE

3. 2. The Magic of The Metrics: Multiple case studies on the utilization of business performance metrics in channel integration development and implementation

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Putri Senvia Kusumawardani; Xingyue Liao; [2023]
   Keywords : Channel Integration; Business Performance Metrics; Intra-organizational Collaboration; Multi-channel Retailing; Omni-channel Retailing;

   Abstract : Nowadays, retailers, especially in the FMCG sector, are applying multi- and omni- channel retailing to satisfy customers' dynamic needs, which requires them to address channel integration (CI) 's organizational challenges. The literature identifies a strong linkage between business performance metrics (BPM) and CI organizational challenges. READ MORE

4. 3. What conditions determine consumers' acceptance and use of omnichannel retailing in Swedish clothing industry

   University essay from Jönköping University/IHH, Centre for Family Entrepreneurship and Ownership (CeFEO); Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)

   Author : TING YANG; Yang Wu; [2021]
   Keywords : Retail; Omnichannel; Consumer behaviour; SO-LO-MO;

   Abstract : Background  In the past, consumers would go to physical stores to gather information and end their shopping there, with physical stores being one of the few sources of product information. Today, with the coming of the digital age, there are gradually more and more channels to gather information. READ MORE

5. 4. Contextual factors for omni-channel warehousing: An empirical study in China

   University essay from Lunds universitet/Teknisk logistik

   Author : Qi Jiang; Ruoyu Wang; [2019]
   Keywords : Omni-channel; Warehouse operations and design; Chinese market; E-commerce; Contextual factors; Technology and Engineering;

   Abstract : Introduction: In recent years omni-channel retailing has been accepted and used by both physical and e-commerce retailers. In omni-channel retailing different channels are integrated. An effective and efficient distribution system is becoming more crucial. The core of the distribution system is warehousing that affects lead time and logistics cost. READ MORE

6. 5. How to Implement an Omni-Channel Supply Chain. A Case Study of Intersport Sverige AB

   University essay from Göteborgs universitet/Graduate School

   Author : Tilde Bjärfors; Aron Hwang; [2018-07-31]
   Keywords : Multi-Channel; Omni-Channel; Supply Chain; Retailing and Change Management;

   Abstract : Title: How to implement an omni-channel supply chain. A case study of Intersport Sverige AB. Thesis degree: Master Degree Project in Innovation and Industrial Management. Authors: Tilde Bjärfors and Aron Hwang. READ MORE