Essays about: "multi-touch"

Showing result 1 - 5 of 20 essays containing the word multi-touch.

  1. 1. Investigating the Attribution Quality of LSTM with Attention and SHAP : Going Beyond Predictive Performance

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Hannes Kindbom; [2021]
    Keywords : Digital marketing; Attribution modelling; Multi-touch attribution; Deep learning; LSTM; SHAP; Attention; Interpretability; Digital marknadsföring; Attributionsmodellering; Multi-touch attribution; Djupinlärning; LSTM; SHAP; Attention; Tolkningsbarhet;

    Abstract : Estimating each marketing channel’s impact on conversion can help advertisers develop strategies and spend their marketing budgets optimally. This problem is often referred to as attribution modelling, and it is gaining increasing attention in both the industry and academia as access to online tracking data improves. READ MORE

  3. 2. Insights on Creating a Growth Machine Using Attribution Modelling

    University essay from KTH/Optimeringslära och systemteori

    Author : Hannes Kindbom; Viktor Reineck; [2021]
    Keywords : Digital marketing; Attribution modelling; Last-touch attribution; Multi-touch attribution; Simple probabilistic; Logistic regression; Digital marknadsföring; Attributionsmodellering; Last-touch attribution; Multi-touch attribution; Simpel probabilistisk; Logistisk regression;

    Abstract : Given access to detailed tracking data, the problem of attribution modelling has recently gained attention in both academia and the industry. Being able to determine the influence of each marketing channel in driving conversions can help advertisers to allocate their marketing budgets accordingly and ultimately increase their customer base and achieve a higher Return On Investment (ROI). READ MORE

  4. 3. Graphical User Interfaces for Multi-Touch Displays supporting Public Exploration and Guided Storytelling of Astronomical Visualizations

    University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska fakulteten

    Author : Hanna Johansson; Sofie Khullar; [2018]
    Keywords : OpenSpace; Astrovisualization; GUI; API; Multi-touch displays; Public exploration; Storytelling; UX;

    Abstract : This report presents the development and implementation of a graphical user interface (GUI) for multi-touch displays as well as an application programming interface (API) for guided storytelling of astronomical visualizations. The GUI and the API is built using web technologies and the GUI is rendered in an OpenGL environment. READ MORE

  5. 4. Multi-Touch Interfaces for Public Exploration and Navigation in Astronomical Visualizations

    University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska högskolan

    Author : Jonathan Bosson; [2017]
    Keywords : OpenSpace; visualization; visualisation; scientific; space; NASA; SCI; touch; multitouch; direct-manipulation; interface; velocity; planets; globe browsing;

    Abstract : OpenSpace is an interactive data visualization software system that portrays the entire known universe in a 3D simulation. Current navigation interface requires explanations, which prohibits OpenSpace to be displayed effectively in public exhibitions. READ MORE

  6. 5. Comparison of Visualization Algorithms for Graphs and Implementation of Visualization Algorithm for Multi-Touch table using JavaFX

    University essay from Linköpings universitet/Databas och informationsteknik

    Author : Daniel Sund; [2016]
    Keywords : algorithms; javafx; visualization; graph; ontology;

    Abstract : Ontologies are representations of specific domains. They help with understanding the concepts within these domains by providing definitions of their components and how they relate to each other. Ontologies are often huge and may contain thousands to hundreds of thousands of concepts. READ MORE