Essays about: "multichannels"

Found 2 essays containing the word multichannels.

  1. 1. Paint´n Roll Omnichannels: A study of retail channel integration, channel content and their impact on customer satisfaction, purchase intention and brand attitude

    University essay from Göteborgs universitet/Graduate School

    Author : Josefin Boman; Emelie Dimberg; [2016-09-21]
    Keywords : omnichannels; multichannels; channel integration; channel content; customer satisfaction; purchase intention; brand attitude; digital competence; e-commerce experience; Millennials;

    Abstract : Parallel to the digitization of Western societies retailers have been offering customers more and more meeting points and places for transactions. Today you can not only shop in physical stores or online, but through both channels simultaneously. READ MORE

  3. 2. Optimization of sales in fashion retail by warehouse integration in multichannels

    University essay from Lunds universitet/Företagsekonomiska institutionen; Lunds universitet/Ekonomihögskolan

    Author : Malin Ek; Amanda Karlsson Streijffert; [2015]
    Keywords : Multichannel integration; Availability; Warehouse Management; Fashion Retail; Customer Satisfaction; Optimization of sales; Reductions; Deletions; Best value supply chains: agility; adaptability; alignment; Technology and Engineering;

    Abstract : Issue of study: The thesis studies the optimization of sales in fashion retail by integrating multichannels. The multichannel integration relates to reallocation of articles between brick and mortar store warehouses and online warehouses. READ MORE