Essays about: "multinational companies in automobile industry"

Found 2 essays containing the words multinational companies in automobile industry.

1. 1. Have the automobile companies; Honda and Renault achieved to deliver their environmental message to their customers?

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Tanja Ometlic; Caroline Smith; Adela Svajda; [2009]
   Keywords : Environmental friendliness;

   Abstract : Environment friendly, so called green marketing has become a discussed subject and companies are constantly trying to find the best ways to reach the customers with their green message. A trademark is considered to be able to work as a source of information and risk reducer for customers, which can be a step towards green communication. READ MORE

3. 2. Exchange rate risk in Automobile Industry: An Empirical Study on Swedish, French and German Multinational Companies.

   University essay from Handelshögskolan vid Umeå universitet

   Author : Lyna Alami Barumwete; Feiyi Rao; [2008]
   Keywords : Exchange rate risk; Hedging strategies; Risk management; Foreign Exchange exposure;

   Abstract : Recently, both company executives as well as national media have claimed that short currency exchange rate fluctuations are negatively affecting the stock returns of certain firms. However, most previous studies focusing on companies in the US and Asia have been unable to find empirical support for a statistically significant linkage between firm value and exchange rate risk. READ MORE