Essays about: "music industry"
Showing result 1 - 5 of 147 essays containing the words music industry.
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1. The Rockepreneur and the digital dilemma - A qualitative study of Swedish independent and alternative musicians and artists perceptions of entrepreneurship and the new music environment
University essay from Göteborgs universitet/Graduate SchoolAbstract : This qualitative study aims to investigate and capture the perceptions among Swedish independent and alternative musicians and artists regarding the digital environment in the recorded music industry and their perceptions of entrepreneurship. As a result of digitalization, the entrepreneurial discourse around musicians and the music industries has been intensified. READ MORE
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2. Hit song analysis on the Swedish music market : An exploration of hit song classification
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Assessing hit song potential is a challenge in the music industry. The question of what song to promote, which song to release first and whether or not it will succeed has always been an issue for stakeholders in the music business. The ability to statistically evaluate hit song potential is a growing field with several studies exploring the topic. READ MORE
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3. The Influence of Artificial Intelligence on Songwriting : Navigating Attribution Challenges and Copyright Protection
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : This report explores the evolving landscape of songwriting and copyright protection, with a focus on the influence of Artificial Intelligence (AI). It highlights the need for objective measures of attribution in music co-creation, including collaborations involving AI. READ MORE
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4. Behind the Stage
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Live music has recently been a popular topic of discussion as a consequence of COVID-19's influence and the exponential rise of digital alternatives to live music. Stockholm, as the third largest music exporter in the world, might be assumed to be culturally enriched with live music flourishing in its center; but if we dig further into the Stockholm live music industry by listening to those who make up its pillars, namely musicians, what will we find? This thesis investigates the live music industry in Stockholm through the eyes of musicians and live music industry professionals. READ MORE
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5. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE