Essays about: "musical congruity"
Found 1 essay containing the words musical congruity.
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1. Tacongruity : Impact of congruent music on sales of tex-mex products in a Swedish grocery store
University essay from Företagsekonomiska institutionenAbstract : This explanatory study investigated the possible causal relationship between congruent background music and consumer behavior. We studied empirically whether sales of tex-mex products was affected when congruent music was played in conjunction to the tex-mex section of a Swedish grocery store. READ MORE
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