Essays about: "nature of hospitality industry"

Showing result 1 - 5 of 10 essays containing the words nature of hospitality industry.

  1. 1. Hotels in Sweden in the regard of green marketing

    University essay from Södertörns högskola/Turismvetenskap

    Author : Elza Jakovele; [2023]
    Keywords : green marketing; hotels; Sweden; managers; discourse; sustainability;

    Abstract : Although marketing has been prevalent for many decades, the concept of green marketing remains relatively novel to both consumers and businesses. In the light of the evolving global climate, and escalating concerns regarding sustainability, businesses are compelled to explore new approaches. READ MORE

  3. 2. The Role of Authentic and Transformational Leadership Styles in enhancing Employees’ Psychological Capital in the international hospitality industry

    University essay from Högskolan Väst/Institutionen för ekonomi och it

    Author : Salar Jaderi; Zaid Abushaqdam; [2023]
    Keywords : Leaderships styles; employees;

    Abstract : This Master´s thesis was primarily focused on examining the role of authentic and transformational leadership styles in enhancing the psychological capital (PsyCap) of employees in the international hospitality industry. We aimed to deepen our understanding of the relationship between these leadership styles and employee PsyCap, and to explore how this relationship is moderated by contextual factors within the industry. READ MORE

  4. 3. The power of disruption: A multi-stakeholder exploration of the potential for an eCommerce platform to disrupt power dynamics in the coffee value chain

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/LUMID International Master programme in applied International Development and Management

    Author : Mareta Purviske; [2023]
    Keywords : coffee value chain; power dynamics; sustainability; multi-stakeholder perspective; disruptive innovation; Social Sciences;

    Abstract : Many companies have introduced initiatives to achieve environmental sustainability and improve the wellbeing of the producers. This is the goal of the Era of We – an online platform that strives to disrupt the current market practices, promote environmentally sound coffee production and empower farmers. READ MORE

  5. 4. Managing brand equity during an ongoing pandemic : A qualitative study in the tourism- and hospitality industry during covid-19

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Josefine Henriksson; Ola Karlsson Eriksson; [2021]
    Keywords : Tourism- and hospitality industry; Brand equity; Covid-19; Branding in social media;

    Abstract : The aim for this study was to explore how small and medium enterprises (SMEs) in the Swedish tourism and hospitality industry have managed their brand during the covid-19- pandemic. To fulfill the aim the following research questions were asked; “How have SMEs in the tourism- and hospitality industry managed their brand equity during the covid-19 pandemic?” and “How have SMEs in the tourism- and hospitality industry worked with branding in social media to cope with the pandemic?”. READ MORE

  6. 5. Customer Retention Through Trust In The Sharing Economy : A Case Study Through Hospitality Businesses

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Murat Halilovic; Saad Ur Rehman; [2020]
    Keywords : sharing economy; trust; customer retention;

    Abstract : Abstract Aim: To investigate the influence of trust in the sharing economy in general and customer retention in particular.  Methodology: This study uses constructivist and interpretative philosophical underpinnings. With an inductive approach, a qualitative research strategy was conducted through semi-structured interviews. READ MORE