Essays about: "negative publicity"

Showing result 1 - 5 of 21 essays containing the words negative publicity.

  1. 1. The European Refugee Crisis and Services Trade in Greater Copenhagen

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Alfred Arnborg; Gustav Sundén; [2021]
    Keywords : Trade in Services; Difference-in-Differences; Border Controls; Schengen; European Refugee Crisis; Business and Economics;

    Abstract : This paper analyzes trade in services’ vulnerability to exogenous shocks in order to contribute to the often-neglected area of international trade in services. It is accomplished by examining how Sweden’s border measures during the European refugee crisis affected services trade between Sweden and Denmark. READ MORE

  3. 2. Is it too late now to say sorry? : A descriptive research on how brands' responses towards sexism advertisements affect consumers' attitudes.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ellinor Larsson; Lovisa Ferngren; [2021]
    Keywords : Sexism advertising; Image repair strategy; denial; evasion of responsibility; reduction of offensives; corrective action; mortification; Attitudes; affect; behaviour; cognition;

    Abstract : Background: Brands that decide to publish sexist advertisements can generate issues for the company, as well as the perception the consumer has of the brand can become negative. This as consumers form attitudes towards the brand’s delivered communication which influence the overall evaluation the consumer has towards the brand. READ MORE

  4. 3. Defending Communities : An Analysis of Anti-Gentrification Measures

    University essay from KTH/Urbana och regionala studier

    Author : Sven Lindemann; [2019]
    Keywords : gentrification; Berlin; London;

    Abstract : Gentrification is a controversial phenomenon. Some are in favor of the process as a means of urban revaluation and creator of a social mix while others condemn it as a strategy that only benefits one group: the (upper) middle class. Moreover, gentrification’s emergence is a controversial topic. READ MORE

  5. 4. The Threats of Brand Rejuvenation: The Land Rover Defender Case

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tiziano Filippini; Mihail Aittokallio; Emilia Marzouk; [2019]
    Keywords : Brand Rejuvenation; Brand Identity; Brand Kernel; Land Rover Defender; Business and Economics;

    Abstract : Introduction: Brand rejuvenation stands for bringing brand up-to-date. Any brand might face at some point an aging issue. One way to handle this issue is to perform brand rejuvenation. However, the process of brand rejuvenation is not a simple process for the company. READ MORE

  6. 5. The Attitude Behind the Decisions: Sustainability within Asset Management

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Elin Laurén; Ellen Norberg; [2019]
    Keywords : Sustainability; CSR; ESG; SRI;

    Abstract : The aim of this study was to investigate how mutual fund managers view sustainability and what factors affect that view. By compiling a new dataset consisting of responses from 33 asset managers, the attitude toward sustainability was found to be affected by nine variables: Work history, Employees, Sustainability rating, Type of investors, The common people's opinion, Female employees, Internationality, Competitors' stance and Pressure from competitors. READ MORE