Essays about: "new generation z"

Showing result 1 - 5 of 61 essays containing the words new generation z.

  1. 1. Declining Fertility: New Generations and New Perspectives How university-educated members of Generation Z in Sweden explain their decision to delay parenthood

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Magnus Malmberg; [2024]
    Keywords : Declining Fertility; Generation Z; Social Exchange Theory; Scandinavia; Social Sciences;

    Abstract : This thesis aims to examine how university-educated members of Generation Z in Sweden explain their decision to delay parenthood. As declining fertility rates across the globe risk to strain the global economy, this topic has never been more relevant. READ MORE

  2. 2. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Ebba Uhlin; Moa Lundberg; [2023]
    Keywords : Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

    Abstract : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. READ MORE

  3. 3. Rising Stars: Unleashing the Entrepreneurial Drive of Generation Z : An Exploratory Qualitative Case Study On Entrepreneurial Motivation of Generation Z

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Julia de Geus; Lina Wennberg; [2023]
    Keywords : Entrepreneurship; Generation Z; Motivation;

    Abstract : Background: From 2020 onwards the business environment has changed more than ever, and a new generation is making its way into the workforce. After the Covid-19 pandemic and digitalization created a new normal with hybrid and remote working structures, the wish for flexibility in the work environment has increased among Generation Z. READ MORE

  4. 4. Second hand + Online + Gen Z = TRUE : A quantitative study on the motivations behind second-hand shopping for clothes online

    University essay from Umeå universitet/Företagsekonomi

    Author : Amanda Häggmark; Fanny Olofsson; [2023]
    Keywords : Online shopping second-hand; Generation Z; Impulse Buying Tendency; Perceived Risk; Shopping Motives;

    Abstract : The environmental issues in the world are critical and sustainability becomes more important. There is a certain lack in the textile industry, where the production of clothes is responsible for water pollution, landfill waste and greenhouse gas emission. READ MORE

  5. 5. Leading with Soft Skill-Z : An exploratory case study on the influence of soft leadership skills on the motivation and engagement of Generation Z as employees

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Emma Riksen; Tamara Spies; [2023]
    Keywords : Generation Z; leadership; soft skills; motivation; engagement;

    Abstract : Background and problem discussion: With Generation Z entering the workplace, organizations are faced employing up to four generations at the same time, which leads to disparate perspectives on work ethics, values, and leadership on the work floor. According toexisting research, Generation Z tends to value certain interpersonal qualities, so-called soft skills, in their leaders more than previous generations do. READ MORE