Essays about: "new product strategy"

Showing result 1 - 5 of 380 essays containing the words new product strategy.

  1. 1. In Pursuit of Ambidexterity The ambidextrous nature of a small enterprise and its implications on NPD - A Case Study

    University essay from Göteborgs universitet/Graduate School

    Author : Emil Landén; Emil Tullock; [2023-07-20]
    Keywords : ambidexterity; ambidextrous; organization; ambidexterity in smaller organizations; corporate culture; new product development;

    Abstract : Innovation is a crucial determinant of success in today’s highly competitive and fast-paced climate. This forces organizations to focus on developing future business solutions while still exploiting their existing resources to stay profitable. READ MORE

  3. 2. Det är Lugnt, vi tar det Klarna! : A Qualitative Study of Gen Z’s Purchase Intentions for Fashion Using BNPL in an online and in-store context.

    University essay from

    Author : Amanda Persson; Alexandra Millner; [2023]
    Keywords : BNPL; buy now pay later; purchase intentions; online context; in-store context; payment method; fashion; Gen Z.;

    Abstract : Abstract  Background: The evolution of technology has transformed the way we shop, with BNPL services like Klarna and Qliro gaining popularity among consumers. This form of short-term financing offers flexibility by allowing customers to either pay later or divide their costs into interest-free installments. READ MORE

  4. 3. Implementing Strategy through PPM in an Internal Development Department

    University essay from Linköpings universitet/Projekt, innovationer och entreprenörskap

    Author : Simon Millard; [2023]
    Keywords : project portfolio management; project management; portfolio management; PPM; PBO; PMO; PMI; PM; SPM; project based organization; strategy; portfolio strategy; project portfolio structuring; portfolio structuring framework; resource allocation; matrix organization; strategic effectiveness; strategic alignment; aggregate planning; project evaluation; portfolio prioritization; project prioritization; prioritization method; portfolio selection; project selection; portfolio balancing; project scoring; portfolio budgeting; portfolio roadmap; project screening; projektportfölj; projekt portfölj; projekt-portfölj; portföljhantering; projektorganisation; projekt organisation; resursallokering;

    Abstract : The focus of strategy research has long revolved around strategy formulation rather thanstrategy implementation, despite the evidence indicating that intended strategies are rarelyachieved. Project portfolio management, PPM, assumes a crucial role in enabling strategyimplementation and can be regarded as a representation of the organization's actual pursuedstrategy. READ MORE

  5. 4. Test Strategy for New Product Development : Specific actions to enhance overall test strategy at ABB Robotics

    University essay from KTH/Produktionsutveckling

    Author : Ashraf Valizada; Davide Lorenzo Astolfi; [2023]
    Keywords : Test strategy; new product development test processes; test organization; advanced testing tools; robotics;

    Abstract : Testing is a crucial process for organizations to identify any defects, ensure high-quality standards, enhance customer experience, mitigate risks, and comply with regulations. With proactive identification and resolution of problems, efficient testing saves time, money, and effort, ultimately contributing to the organization's overall success. READ MORE

  6. 5. What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of Muzz

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Marwan Al Rabea; Rami Faour; Solan Shekany; [2023]
    Keywords : TikTok; Instagram; Social Media; Social Media adverts; Advertising Effectiveness; Consumer Behavior Theory; Uses and Gratification Theory; Millennials; Generation Z; Dating apps; Niche Dating Apps; Muzz; Muzmatch Previous name of Muzz .;

    Abstract : Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). READ MORE