Essays about: "nokia marketing strategy"

Found 3 essays containing the words nokia marketing strategy.

1. 1. Strategic leadership in turbulent markets

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Nina Dziomkina; Jimmy Jipp; [2013]
   Keywords : International business; Phone industry; Strategy; Industrial leadership; Marketing;

   Abstract : High-tech gadgets is a technology-intensive market that is highly profitable and very dynamic. Competition in this market is very intense and the market winner is unpredictable. In order to remain a market leader or to become one, a company should build a competitive advantage over his market rivals. READ MORE

3. 2. Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™

   University essay from Avdelningen för ekonomi

   Author : Jan Barrish; [2011]
   Keywords : Sony Ericsson; GreenHeart™; Green Marketing; Nokia; Motorola; Samsung; LG Digital Marketing; mobile phones;

   Abstract : Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. READ MORE

4. 3. Mobile Imaging: A Market Analysis : MBA-thesis i marketing

   University essay from Institutionen för ekonomi

   Author : J Håkan Svensson; Fadi Abbas; [2008]
   Keywords : market analysis;

   Abstract : Abstract   Camera phones are moving into the rapid growth stage and they will rapidly be the most common image capture device in the world. Analysis agencies Gartner, ABI-Research and Future Image estimate that over 650 million camera phones were shipped in 2007 and that by the end of the decade there will be a global population of over one billion mobile imaging handsets -- more than double the number of digital still cameras (DSC). READ MORE