Essays about: "nonprofit marketing"
Showing result 1 - 5 of 12 essays containing the words nonprofit marketing.
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1. A Case Study of Strategic Utilization of Brand Ambassadors, Storytelling and Framing Techniques in Cancerfondens's Campaign: Rosa Bandet 2022
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : This thesis examines the strategic utilization of brand ambassadors, storytelling, and framing techniques by the nonprofit organization Cancerfonden’s campaign Rosa Bandet 2022. The study highlights the importance of understanding these techniques combined to further deepen the knowledge in the field of Strategic Communication. READ MORE
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2. The Role of Social Media in the Activism Measures of Nonprofit Organizations : An Empirical Study of Nonprofit Organizations
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Social media and its underlying technologies have created an advanced and sophisticated platform for digital activism. As a result, companies and organizations are undergoing a pivotal transition in how they reach and engage with users in a fast and efficient manner. READ MORE
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3. From flea market to fashion powerhouse : A case study on Myrornas brand transformation
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : This study provides information on the transformation from flea market to fashion retail business that the second hand business Myrorna has undergone. The scope of this study has been rebranding, marketing and communication as well as two trends: sustainability and second hand. READ MORE
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4. Soi Dog Foundation’s social marketing- and communication strategies : Which social marketing strategies and multimodal tools SDF has used throughout the decade
University essay from Stockholms universitet/JMKAbstract : During the past decade, there has been a growing disgust in Thailand with opposition to eating dogs in Asia and activists have unitedly with organizations encouraged the Thai government to adopt stricter animal rights laws in order to prevent the illegal dog meat trade. One of these organizations is the Thai animal welfare organization Soi Dog Foundation (SDF), that has also contributed with a controlled dog population on the Thai island Phuket and officially made it the first rabies free province in Thailand. READ MORE
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5. Word-of-Mouth Marketing for Nonprofit Organizations
University essay from Lunds universitet/ProduktionsekonomiAbstract : Word of mouth can be a key growth driver and there is a need for more research on what marketers can do to generate more word of mouth. In particular, nonprofit organizations, that do not have the funds to advertise and rely on traditional media to get attention, could benefit from a better understanding of word-of-mouth marketing. READ MORE