Essays about: "not for profit marketing"

Showing result 1 - 5 of 51 essays containing the words not for profit marketing.

  1. 1. Constructing authenticity : A qualitative study of internal CSR communication

    University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013); Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Author : Karl Köllner; Julia Hofvendahl; [2017]
    Keywords : CSR; Internal CSR communication; CSR programs; Authenticity; CSR from a marketing perspective.; CSR; Intern CSR kommunikation; CSR program; Autenticitet; CSR ur ett marknadsföringsperspektiv.;

    Abstract : The rapid increase of corporate social responsibility (CSR) has led to a large numbers of programs that have failed to meet the expectations of stakeholders (McShane & Cunningham 2012). The reason being that stakeholders are becoming more sceptical about firms true purpose for engaging in CSR activities (Arendt & Brettel 2010). READ MORE

  2. 2. Marketing in For-profit Social Ventures

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Martin Leon; Ana-Maria Ignat; [2017]
    Keywords : For-profit Social Ventures; Marketing; Entrepreneurial Marketing; Business and Economics;

    Abstract : This paper explores how marketing is conducted in for-profit social ventures. Knowledge regarding the for-profit social context is considered rather limited given that it has been largely marginalized by being associated either to the fully for-profit or solely non-profit extremes. READ MORE

  3. 3. Storleksexpansion av lantbruksföretag genom sidoarrende : beaktade faktorer i beslutsprocessen

    University essay from SLU/Dept. of Economics

    Author : Torgny Pettersson; [2017]
    Keywords : arrende; beslutsprocess; företagsutveckling; heltidslantbruk; sidorarrende; storleksexpansion;

    Abstract : The numbers of full time farmers that cultivate in excess of 100 hectares increase steadily. At the same time the number of famers is decreasing and the farms grow larger. This result in a redistribution of the arable land and causes the share of land as well as average farm size farmed by full time famers to increase. READ MORE

  4. 4. How to Make Profit in Trade Show

    University essay from Högskolan i Halmstad; Högskolan i Halmstad

    Author : Benjamin Chauvel; Raphaël Madjour; [2017]
    Keywords : Trade Show; Marketing Objectives;

    Abstract : This paper investigates the participation of companies in a Trade Show. The purpose of this research is to highlight what are the best ways for successfully participating in Trade Show and make profit. READ MORE

  5. 5. Happy Grades in Swedish Primary Schools: an Investigation - How different institutional logics can manage conficting institutional pressures

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Henrik Kilander; Jakub Losenicky; [2017]
    Keywords : institutional logics; institutional spheres; education; privatisation; happy grades;

    Abstract : Previously a role model for education, Sweden has been experiencing plummeting results in the international PISA rankings on education since they began in 2003. Defying this trend, the grades of Swedish students have been increasing. READ MORE