Essays about: "not for profit marketing"

Showing result 1 - 5 of 45 essays containing the words not for profit marketing.

  1. 1. Storleksexpansion av lantbruksföretag genom sidoarrende : beaktade faktorer i beslutsprocessen

    University essay from SLU/Dept. of Economics

    Author : Torgny Pettersson; [2017]
    Keywords : arrende; beslutsprocess; företagsutveckling; heltidslantbruk; sidorarrende; storleksexpansion;

    Abstract : The numbers of full time farmers that cultivate in excess of 100 hectares increase steadily. At the same time the number of famers is decreasing and the farms grow larger. This result in a redistribution of the arable land and causes the share of land as well as average farm size farmed by full time famers to increase. READ MORE

  2. 2. Homosexual-themed Advertisement in Mainstream Media: Heterosexual Consumer’s Attitude Toward the Brand and its Social Impact

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mimmi Sjögren; Edona Berisha; [2016]
    Keywords : consumer response; homosexual-themed advertisement; attitude; brand; diversity; social impact.; Business and Economics;

    Abstract : Nowadays, consumers are daily exposed to an overflow of content in mainstream media. Many companies have developed a trend where they target different sexual orientations as separate segments in order to create a closer relationship to all consumers. READ MORE

  3. 3. Exploring the Process of Developing a Visual Brand Language Focusing on Product Design

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : REBECKA CHIU; [2016]
    Keywords : Visual brand language; process development; product design; design language; branding; Varumärkesspecifikt formspråk; formspråk; processutveckling; produktdesign; branding;

    Abstract : Denna uppsats undersöker hur processen ser ut för att ta fram ett varumärkesspecifikt formspråk. Ett behov av en strukturerad process kan urskiljas, och genom att förstå hur ett varumärkesspecifikt formspråk kan tas fram, finns möjligheten till en ökad vinst för företag samt att förstärka deras kundrelationer. READ MORE

  4. 4. Entrepreneurial Marketing : A Descriptive Study of Swedish Charitable Organizations

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Crystal Holmes; Karin Jorlöv; [2015]
    Keywords : charitable organization; entrepreneurial marketing; entrepreneurship; innovative marketing; marketing; non-profit; not-for-profit; NPO; social enterprise; social entrepreneurship; opportunity-driven; proactiveness; innovativeness; calculated risk; value creation; sponsor intensity; resource leveraging.; entreprenöriell marknadsföring; välgörenhetsorganisation; marknadsföring; entreprenörskap; innovativ marknadsföring; sociala verksamheter; sponsorer; frivillighetsorganisationer; entreprenör;

    Abstract : This Sweden-based thesis provides insights into the way in which charitable organizations can use entrepreneurial marketing (EM). This has been made possible with a descriptive, qualitative study with structured interviews with 7 representatives from charitable organizations with diverse causes. READ MORE

  5. 5. PROVOCATIVE MARKETING : A study in how provocative marketing from profit-seeking companies is perceived by users’ in a social media context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sigrid Jessie Carstairs; Cajsa Nordin; Madelene Sund; [2015]
    Keywords : Provocative marketing; marketing communication; profit-seeking companies; users’ perception; social media; sexual appeals; Provokativ marknadsföring; marknadskommunikation; vinstdrivande företag; användares uppfattning; sociala medier; sexuella bilder;

    Abstract : The everlasting noise in today's marketing landscape has given rise to provocative marketing, which has become a frequently applied technique by marketers in an attempt to attract individuals’ attention. Provocative marketing can be defined as a deliberate appeal within the content of a marketing message, expected to shock its audience, since it is signified with values, norms or taboos that are not generally challenged in marketing because of its equivocalness and distinctiveness. READ MORE