Essays about: "not for profit marketing"

Showing result 16 - 20 of 72 essays containing the words not for profit marketing.

1. 16. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

   University essay from Göteborgs universitet/Graduate School

   Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
   Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

   Abstract : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. READ MORE

3. 17. Why do next generation farmers decide to invest in Farm businesses? : a means-end chain analysis of young Swedish farmers’ underlying values to invest in farm businesses

   University essay from SLU/Dept. of Economics

   Author : Johan Löfgren; Sebastian Olsson; [2019]
   Keywords : decision-making; farm business investment; laddering; means-end chain theory; personal value theory; young farmers;

   Abstract : The growing world population will lead to an increased demand for food in the future. Feeding the population is considered to be the main function of agriculture. Previous literature has concluded that the share of young farmers in Sweden is too low, this is referred to as the Young farmer problem. READ MORE

4. 18. (Ad)ventures in Global Education - A study on how international branch campuses in China recruit Chinese students

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Anna Sandäng; Joanna Sandberg; [2018]
   Keywords : Student recruitment; International higher education; Enrollment management; International branch campus; China;

   Abstract : Increased mobility of students and universities worldwide has resulted in a global education market, in which knowledge and financial resources are transferred across borders. One trend in the internationalization of higher education is to establish international branch campuses (IBCs), in which a university offers a degree abroad by collaborating with a domestic university. READ MORE

5. 19. Philanthropic Motivation : A Study of CSR in the Workplace

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Reagan Meyers; Libby Weaver; [2018]
   Keywords : Philanthropic; Corporate Social Responsibility; Motivation; Maslow’s Hierarchy of Needs; Herzberg’s Motivation Hygiene Theory; McGregor’s X and Y Theory; Self-Determination Theory; Motivation Crowding Theory; Intrinsic Motivation; Extrinsic Motivation Table;

   Abstract : In the present study, the topic under scrutiny is how Philanthropic Corporate Social Responsibility plays a role within the workplace. This study is being presented due to the fact that CSR is often researched with the frame of reference of marketing, whereas the managerial perspective is not often considered. READ MORE

6. 20. Predicting Customer Lifetime Value : Understanding its accuracy and drivers from a frequent flyer program perspective

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Author : Kevin Do Ruibin; Tobias Vintilescu Borglöv; [2018]
   Keywords : ;

   Abstract : Each individual customer relationship represents a valuable asset to the firm. Loyalty programs serve as one of the key activities in managing these relationships and the well-developed frequent flyer programs in the airline industry is a prime example of this. READ MORE