Essays about: "offline promotion"

Showing result 1 - 5 of 9 essays containing the words offline promotion.

1. 1. The myth of ACGN nationalism in China : animation, audiences, and nationalism

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Yunyi Liao; [2020]
   Keywords : ACGN nationalism; nationalism; animation; audiences; fans; youth; subculture; myth; Ne Zha; Chinese animated films; China; everyday nationalism; online and offline; Social Sciences;

   Abstract : This thesis focuses on the prevalence of nationalism in the reception of Chinese animated films. One example of this is the widely-circulated online expression of ‘the rise of Chinese animation’ by engaged audiences and fans. The term ‘ACGN nationalism’ (erciyuan minzu zhuyi) has been coined to describe this phenomenon in previous research. READ MORE

3. 2. A transformation of a garment company from offline to online - an analysis with solutions based on SWOT and Enterprise Modeling : A case study on a small traditional enterprise

   University essay from Högskolan Dalarna/Informatik

   Author : Wan Shuting; [2020]
   Keywords : e-commerce; traditional garment company; online; offline; Business Model Canvas BMC ; SWOT analysis; Enterprise Modeling EM ; O2O e-commerce mode; C2B business mode.;

   Abstract : Chinese traditional garment enterprises not only have to face inventory and channel problems left over by history, but also encounter the influx of new online companies into the market, resulting in a significant decline in the turnover of the traditional garment industry. With the promotion of e-commerce, the economic development of the garment industry presents a new trend. READ MORE

4. 3. The influence of celebrity endorsement through social media on impulsive buying in Sweden

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Halima Abedin Jitu; MD Atiqur Rahman; [2020]
   Keywords : Celebrity; Consumer behavior; Endorsement; Impulsive buying; Social media.;

   Abstract : Aim The authors seek to explore the impact of celebrity endorsement through social media on consumer behavior, specifically on impulsive buying. Methodology The quantitative research approach was adopted, and a questionnaire was administered to university students in 3 cities (Gavle, Uppsala, and Stockholm). READ MORE

5. 4. Consumer experience : An exploratory study of why consumers chose to buy groceries online

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Marcus Johansson Moberg; Tilda Karlsson; [2019]
   Keywords : Consumer Experience; Offline Grocery Shopping; Online Grocery Shopping; Channel Choice; The Marketing Mix;

   Abstract : Traditional grocery shopping has been the only option for Swedish consumers to purchase groceries for a long time. However, the relatively new format, online grocery shopping is rapidly growing in popularity. Hence, consumers are presented with a completely new grocery shopping experience which has different advantages and disadvantages. READ MORE

6. 5. Benefits of using offline & online methods in the internationalization process : A study of e-commerce companies in Sweden

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Björn Clarqvist; Lukas Andersson; Jaap-jan Zwart; [2017]
   Keywords : internationalization; online offline balance; Born Globals; The Uppsala Model; E-commerce;

   Abstract : Technical advances have made it possible for small enterprises to go international already at inception since the internet has made the internationalization process cost-effective. With the existence of the offline and online arena, the companies have to consider how they allocate their resources between these fields; not allocating resources to offline methods can save money, but could reduce adaptation to the new market which can lead to reduced firm performance. READ MORE