Essays about: "omnichannels"

Found 5 essays containing the word omnichannels.

  1. 1. Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Bratic; Ellen Lindeblad; [2022-08-04]
    Keywords : Omnichannel retail; Teleoaffective structures; Emotions in shopping; Slow fashion shopping; Practice Theory;

    Abstract : This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how emotions shape the practice of slow fashion shopping in an omnichannel environment and how the practices also evoke emotions. READ MORE

  3. 2. MAKING SENSE OF THE CUSTOMER JOURNEY: THE MOBILE DEVICES ROLE IN CONSUMERS’ SHOPPING EXPERIENCES

    University essay from Göteborgs universitet/Graduate School

    Author : Fanny Kuusisto; Olivia Lagergren; [2021-07-02]
    Keywords : Customer journeys; Impulse purchases; Mobile shopping; Omnichannel retail;

    Abstract : The changes taking place in the retail setting, both in consumer behavior and technological advancements, are making consumers’ shopping experiences continually more intricate, especially for the younger generation who have come to expect a digital customer journey. Many retailers are moving towards an omnichannel strategy to cater to these new customer experiences to take form; however, the research on the customer journey in an omnichannel environment from the customer point of view is still sporadic. READ MORE

  4. 3. Omnichannel as a value-creating business strategy : A study on omnichannel's impact on customer satisfaction in the home furnishing industry

    University essay from

    Author : Emma Hafström; Matilda Svensson; [2019]
    Keywords : ;

    Abstract : .... READ MORE

  5. 4. Decorating omnichannels : Shedding light on the consumer perspective on omnichannel behavior

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ulrika Berg; Johanna Tornblad; [2017]
    Keywords : omnichannel; omnichannel retail; omnishopper; TAM; technology acceptance;

    Abstract : The emerging phenomena of omnichannel has gained momentum with both scholars and practitioners as the future of retail. Fueled by technological developments, the characteristic behavior of omnishoppers are spreading. READ MORE

  6. 5. Paint´n Roll Omnichannels: A study of retail channel integration, channel content and their impact on customer satisfaction, purchase intention and brand attitude

    University essay from Göteborgs universitet/Graduate School

    Author : Josefin Boman; Emelie Dimberg; [2016-09-21]
    Keywords : omnichannels; multichannels; channel integration; channel content; customer satisfaction; purchase intention; brand attitude; digital competence; e-commerce experience; Millennials;

    Abstract : Parallel to the digitization of Western societies retailers have been offering customers more and more meeting points and places for transactions. Today you can not only shop in physical stores or online, but through both channels simultaneously. READ MORE