Essays about: "online brand reputation"

Showing result 1 - 5 of 21 essays containing the words online brand reputation.

  1. 1. Reputation Management in a Digital Age : How start-ups control their online reputation

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Fanny Jacobsson; Lo Meh Paw; [2024]
    Keywords : Online Reputation Management; Brand Equity; Startups; Image;

    Abstract : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). READ MORE

  3. 2. Sentiment Analysis for Talent Attraction

    University essay from Lunds universitet/Nationalekonomiska institutionen; Lunds universitet/Statistiska institutionen

    Author : Jelena Zec; [2023]
    Keywords : NLP; sentiment analysis; BERT; transformers; Business and Economics;

    Abstract : The reputation of a company on employer review platforms can have a significant impact on its ability to attract talented workers. Companies use sentiment analysis to learn how their employer brand is perceived online. READ MORE

  4. 3. The influence of corporate brand reputation on the purchase intention of the post-postmodern consumer society

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Imke Falkenrodt; Ayelen Rojas Alvarez; [2022]
    Keywords : Corporate brand reputation; reputational elements; reputation; post-postmodern consumer society; consumer purchase intention; Business and Economics;

    Abstract : Thesis Purpose: The present research investigates the relationship between corporate brand reputation and consumer purchase intention while regarding to the post-postmodern consumer of today. The purpose of the study is to contribute with insights on how the post-postmodern consumer evaluates corporate brand reputation and explore the effect of this evaluation on consumer purchase intention. READ MORE

  5. 4. How fragrance brands can create a memorable and positive brand experience online

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alessia Falco; Lauriane Martine Jambu; Kim van der Tol; [2022]
    Keywords : Digitalization; brand experience; fragrance industry; hedonic value; storytelling; digital communication; product trial; brand reputation; personalization; Molton Brown; Pinrose.; Business and Economics;

    Abstract : The purpose of this study is to analyze how digitalization can improve the brand experience in the fragrance industry.... READ MORE

  6. 5. Boycotting, buycotting or doing nothing : A quantitative study of corporate reputation in relation to political consumerism

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Hannah Kyller; Hedvig Thorson; [2021]
    Keywords : Political Consumerism; Corporate Brand Reputation; Corporate Social Responsibility; Employer Branding; Corporate Image; Corporate Crisis;

    Abstract : Background: In previous years, Swedish company Na-kd has been promoted in the media due to allegations of poor working conditions. While this has potentially taken a hit on the company’s reputation, studying the relationship between corporate actions and perceptions of the public has been neglected. READ MORE