Essays about: "online grocery adoption"

Found 3 essays containing the words online grocery adoption.

  1. 1. Dynamics in the Swedish Grocery Retail Industry : The current landscape, challenges and levers in distribution for Swedish grocery retailers

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Erhan Kayhan; Leo Rönnbäck; [2019]
    Keywords : Grocery retail; E-grocery; E-commerce; Distribution channels; Distribution challenges; Omni-channel; Brick and mortar; Click and Collect; Home Delivery; Dagligvaruhandel; E-dagligvaruhandel; E-handel; Distributionskanaler; Distributionsutmaningar; Omni-channel; Fysiska butiker; Click and Collect; Hemleverans;

    Abstract : There is a significant transformation taking place in today’s retail landscape with the increasing adoption of digital technologies in society. Customers are finding new purchasing habits and retailers are exploring different channels to serve customers in. READ MORE

  3. 2. Consumer Attitudes Towards Online Grocery Shopping : A Research Conducted on Swedish Consumers

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Anna Blomqvist; Louise Nyman; Frida Lennartsson; [2015]
    Keywords : Consumer Behaviour; Attitude; Theory of Planned Behaviour; E-commerce; Intention; Online Grocery Shopping;

    Abstract : Purpose: The aim of this research is to investigate if positive attitudes influence the intentions to purchase groceries online. In order fulfil the purpose and test the relationship between attitudes and intentions, the Theory of Planned Behaviour is used as the underlying theoretical model. READ MORE

  4. 3. What factors influence a consumer's intention to use a mobile device in the grocery shopping process?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Marco Fröhlke; Liv Pettersson; [2015]
    Keywords : TAM; Sweden; Grocery Retailing; Technology Acceptance Model; m-commerce adoption; m-commerce; m-shopping; Business and Economics;

    Abstract : The worldwide exponential increase in smartphone penetration has changed the way in which many consumers shop, as their personal device is more frequently used as a shopping tool. Retailers now have to consider the integration of this technology in their omnichannel strategy. READ MORE