Essays about: "online marketing and customer loyalty"

Showing result 1 - 5 of 32 essays containing the words online marketing and customer loyalty.

1. 1. How restaurants used digital marketing to keep their customers during the Covid-19

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Sertan Ceken; [2023]
   Keywords : Digital marketing; Covid-19; customer loyalty; Digital marknadsföring; Covid-19; kundlojalitet;

   Abstract : Covid-19 affected all industries worldwide and were affected differently, but one industry that faced many setbacks due to the Covid-19 pandemic is the restaurant industry. According to SCB (2021), cities between 50 000 – 99 999 inhabitants decreased by 18,9% in sales. READ MORE

3. 2. The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques

   University essay from Högskolan Dalarna/Institutionen för information och teknik

   Author : Yidan (Nickia) Liang; [2023]
   Keywords : Reward Program; Reward Evaluation; Data Mining; RFM; Customer Segmentation; Clustering; K-Means; Hypothesis Testing; One-Sided T-Test; Marketing Effectiveness; Incentive-Based Sales Strategy; Sales Promotion;

   Abstract : In recent decades, the use of incentive-based reward programs to foster customer loyalty and promote sales has become prevalent in various industries. While these strategies are widely accepted and implemented, there is a significant gap in empirical studies to ascertain their real-world effectiveness. READ MORE

4. 3. Investigating Millennials perception of chatbot and their purchase intention in fashion industry. : A quantitative study about the influence of Chatbots on purchase intention among millennials.

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Nikita Jain; Priscilla Owusu-Ansah; [2023]
   Keywords : Millennials; Artificial Intelligence Chatbots; Consumer purchase intention.;

   Abstract : This research study aims to investigate the perceptions of millennials towards Chatbot and their purchase intentions in the fashion industry. The study explored how chatbots are perceived by millennials, and how these perceptions influence their purchase intentions. To achieve this, the study used a quantitative approach. READ MORE

5. 4. Permission-based Email Marketing for Customer Engagement : A qualitative study on how email marketing and relational factors influence consumers' non-purchase behaviors

   University essay from Umeå universitet/Företagsekonomi

   Author : Anna Mannelqvist; Isak Mårtensson; [2022]
   Keywords : Relationship Marketing; Online Relationship Marketing; Email Marketing; Permission-based Email Marketing; Personalized Email Marketing; Customer Engagement; Non-Purchase Behaviors;

   Abstract : Email marketing is not a new concept within marketing, it has been used by companies as a cost-effective way to incentives purchases for decades. However, during the past few years, there was a shift in the way email can be used. READ MORE

6. 5. Online data privacy as a driving factor for customer loyalty : A qualitative study

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Carl-Fredrik Hugosson; Viktor Dahlén; [2021]
   Keywords : Customer loyalty; Data; Online data privacy; Privacy focus; Consumer data;

   Abstract : In recent years, there has been an increase in the focus on online data privacy by companies worldwide. Data has become an increasingly valuable resource for companies to use in their marketing efforts. READ MORE