Essays about: "online reputation"

Showing result 1 - 5 of 76 essays containing the words online reputation.

1. 1. Reputation Management in a Digital Age : How start-ups control their online reputation

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Fanny Jacobsson; Lo Meh Paw; [2024]
   Keywords : Online Reputation Management; Brand Equity; Startups; Image;

   Abstract : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). READ MORE

3. 2. The Influence of Controversial Protest Actions by Activist Groups on the Online Climate Debate : A Case Study on the Climate Debate on Twitter in Germany Related to the German Activist Group the Last Generation in Comparison to Fridays for Future Germany

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Christina Huebscher; [2023]
   Keywords : climate activism; online climate debate; protest actions; controversial protest actions; activist groups; Last Generation; Letzte Generation; Fridays for Future Germany;

   Abstract : In Germany, the Last Generation emerged as a new climate activist group at the end of 2021. The group is considered rather controversial due to their contested protest actions of for instance vandalizing artwork. READ MORE

4. 3. Do reviews really affect your hotel decision? : A study about what impact reviews have on the consumers buying decision in the hotel industry.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Sebastian Davidsson; [2023]
   Keywords : Hotel booking; Online reviews; Consumer decision making process; E-Word-of-mouth;

   Abstract : Background Today the hotel industry has become very digitalized compared to when there was only a travel catalogue to look in. Nowadays people search for information about hotels and read reviews from past guests online. There are different kinds of accommodations and lately it has become popular with shared services like Airbnb. READ MORE

5. 4. Mining the Skies: An Exploration of Airline Reviews using LDA

   University essay from Lunds universitet/Nationalekonomiska institutionen; Lunds universitet/Statistiska institutionen

   Author : Joel Ljungström; [2023]
   Keywords : LDA; Logistic Regression; Classification Tree; Airline Reviews; Web Crawler; Business and Economics;

   Abstract : Airlines face a highly competitive industry requiring large capital investment at thin profit margins. In addition, the carriers are re-emerging from the COVID-19 pandemic; a time period which brought the industry to a standstill and revenue streams to an unforeseen low. READ MORE

6. 5. Exploring Audience Perception of a Cause-Related Sponsorship Campaign : The Case of Hummel and the Danish National Football TeamDuring The 2022 FIFA World Cup

   University essay from

   Author : Franciska Kószás; Patricia Tudesko; [2023]
   Keywords : Corporate social responsibility; cause-related marketing; cause-related marketing campaign; Hummel; The 2022 FIFA World Cup; Qatar; Reddit; online community; audience perception; case study; content analysis;

   Abstract : Background: There has been a noticeable growth in the use of sponsorships and corporate social responsibility in the world of professional sports, especially in football. This phenomenon is not particularly surprising given that modern companies are forced to compete for the attention of more socially conscious audiences. READ MORE