Essays about: "online search volume"

Found 3 essays containing the words online search volume.

  1. 1. Development of a data-driven marketing strategy for an online pharmacy

    University essay from Högskolan Dalarna/Institutionen för information och teknik

    Author : Gelaye Worku Holmér; Ishara H. Gamage; [2022]
    Keywords : Online pharmacies; data-driven marketing strategies; market basket analysis; exploratory analysis; Apriori algorithm;

    Abstract : The term electronic commerce (e-commerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the internet. The focus of this thesis is on online pharmacies, a segment of the ecommerce market. READ MORE

  3. 2. Google Trends and Stocks: Retail Investing's Effect on Trading Performance of Swedish Large Cap Stocks

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Oscar Ehinger; Samier Thomas Musa; [2022]
    Keywords : Big Data; Google Trends; Retail Investing; Online Attention; Stock Trading;

    Abstract : We elaborate on the measure of retail investor attention by assessing search frequency in Google Trends. Search Volume Index (SVI) is explored as a proxy for attention that stocks get from retail investors, and we discuss its explanatory power on stock metrics. READ MORE

  4. 3. Predicting Abnormal Stock Market Returns and Trading Volumes Using Google Search

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Henrik Berglin; Karin Möllborg; [2015]
    Keywords : investor attention; online search volume; abnormal returns; abnormal trading volume;

    Abstract : We test if investor attention, measured by online search volume in Google, can predict abnormal stock market returns and trading volumes. Specifically, we use online searches for ticker symbols and company names as a proxy for investor attention and hypothesize that an increase in investor attention leads to higher trading volumes and returns in the subsequent weeks. READ MORE