Essays about: "opinion leaders"

Showing result 1 - 5 of 66 essays containing the words opinion leaders.

  1. 1. The Battle of Words. Uncovering the Narratives of the Conflict in Ukraine

    University essay from Lunds universitet/Sociologiska institutionen; Lunds universitet/Sociologi

    Author : Anneli Perijäinen; [2023]
    Keywords : narrative criminology; presidential speech; conflict; war; emotion; threat; Social Sciences;

    Abstract : What if the true battleground lies not in the physical confrontations but in the complex realm of narratives? This study explores the use of narratives employed by Vladimir Putin and Volodymyr Zelenskyy while shedding light on their techniques and the construction of competing narratives in the context of the conflict in Ukraine. Drawing on narrative theory and Philip Smith's narrative genres, the study aims to examine the leaders’ competing understandings and their use of emotions and notions of threat in relation to the Ukrainian conflict. READ MORE

  3. 2. Fighting for Sustainability: A Case Study about Tenerife's Activism Movement

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Felicitas Brodtrager; [2023]
    Keywords : Sustainable destination development; activism; tourism impacts; stakeholder involvement; sustainability; alternative tourism model; system thinking; doughnut economics;

    Abstract : This research explores the perspectives of the opinion leaders of the activism movement in Tenerife on tourism on the island and the solutions proposed by these stakeholders to the current sustainability problems related to tourism. These issues include tourist's misbehavior in natural protected areas, waste, submarine emissions of residual water sewage, water shortage, gentrification, overtourism, overpopulation, 14,6% of unemployment in 2022, decline of agricultural land, high population density, etc. READ MORE

  4. 3. Zelenskyj – Defending the Democratic Spirit : a semiotic case study on political personalisation

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Lucas Douglas; Sara Melander; [2023]
    Keywords : personalisation; visual representation; semiotics; political leadership; political myth; Social Sciences;

    Abstract : Since Russia initiated their war in Ukraine February 2022, Ukrainian President Volodymyr Zelenskyj went from being a national celebrity to becoming a global phenomenon. With international news media reporting on his every move, the representation of Zelenskyj has become central to how distant audiences make sense of the war, gaining immense popularity among Western audiences particularly. READ MORE

  5. 4. How are Swedish healthcare companies entering and operating on the Japanese market

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Johan Börjesson; Jonathan Sarge; [2022-02-16]
    Keywords : ;

    Abstract : The Japanese healthcare market is full of hinders and barriers for foreign companies. These prevents new companies from entering the market unless they have the resources to spend on adapting to the Japanese market. Despite these hinders and barriers Japan continues to be a market which most healthcare companies wants to enter. READ MORE

  6. 5. Communication of Sustainable Brands within Food and Beverages : A Qualitative Study of KRAV’s CSR Communication

    University essay from SLU/Dept. of People and Society

    Author : Oscar Abelin; [2022]
    Keywords : csr communication; stakeholders; business returns;

    Abstract : We are today living in a complex food system. A system interlinked by series of stakeholders who are affected by each other’s decisions. When you purchase a pack of coffee in the grocery store, your action impacts several other actors. READ MORE