Essays about: "organisational buyer behaviour"

Found 2 essays containing the words organisational buyer behaviour.

1. 1. Content with Content? : A qualitative study on the implementation, maturity and future of inbound marketing strategies in the Swedish B2B sector

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Adam Halldén Carlsson; Axel Dahlin; [2018]
   Keywords : B2B; Inbound Marketing; Digitalisation; SEO; SEM; Content Marketing; Buyer-Seller Relationship;

   Abstract : Background: There is a knowledge gap in the B2B-businesses adoption of inbound marketing strategies. The B2B sector has a substantial economic impact on the society and their marketing activities need to adapt towards the digital era. In the Swedish market, this has not yet been sufficiently researched up until this point. READ MORE

3. 2. Organisational buying behaviour : Criteria and influences in the buying process within high commercial value restaurants

   University essay from IHH, Företagsekonomi

   Author : Charlotte Lindberg; Julia Hadmark; Linda Remahl; [2008]
   Keywords : Organisational buying behaviour; Pernod Ricard Sweden; restaurants; influencing factors; buyer criteria; high commercial value;

   Abstract : In 2005 the wine importer and supplier Pernod Ricard Sweden acquired Allied Domecq, a company with a wide assortment of wines. However, due to Pernod Ricard Sweden’s strategic focus on spirits the last decade they now experience a lack of knowledge of how to best sell and endorse wine to restaurants. READ MORE