Essays about: "organizational selling"

Showing result 1 - 5 of 29 essays containing the words organizational selling.

1. 1. Farmers Coping with Market Shock : a multiple case study of Agricultural SMEs

   University essay from SLU/Dept. of Economics

   Author : Jesse Harder; [2023]
   Keywords : agriculture; market shock; crop farms; risk management; resilience; decision-making; adaptation; price volatility; coping strategies; market uncertainty; Ukraine war;

   Abstract : This research explores how agricultural SMEs are coping with the agricultural market shock mainly caused by Russian-Ukraine war outbreak in February 2022. The research paper is guided by three research questions investigating 1) the impacts of the current market shock on farms, 2) the coping strategies and decisional motivation of farmers, and 3) the planned adaptations and learnings of the farmers. READ MORE

3. 2. From Green to Gold: The role of multiple logics of sustainability in shaping business value creation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emily Angeles; Matthieu Thomas; [2023]
   Keywords : Corporate Sustainability Strategy; Green Innovation Games; Green Transformational Leadership; Institutional Logic; Organizational Change.; Business and Economics;

   Abstract : With activities engendering tremendous socio-ecological impacts, the fashion system is increasingly spotlighted as one of the most unsustainable industries. In this context, many actors in the fashion system, including brands and retailers, have implemented corporate sustainability strategies. READ MORE

4. 3. Predictive Maintenance as a Tool for Servitization : The case of a value-added reseller in the construction equipment industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Max Kihlborg; Adam Lilja; [2022]
   Keywords : Servitization; Productivity-as-a-Service; Predictive maintenance; Industrial maintenance; Machine learning; Value-added reseller; Construction equipment industry; Tjänstefiering; Prediktivt underhåll; Industriellt underhåll; Maskininlärning; Värdeskapande återförsäljare; Anläggningmaskinsbranschen;

   Abstract : The construction equipment industry has been slow to increase its level of servitization, compared to other related sectors such as the car and flight industries. The fundamental problem is the endless variants of machines and business settings that their customers operate in. READ MORE

5. 4. Life cycle cost analysis as a tool for industrial sales: lessons from two industries in India Subcon

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : P USHANI CHATHURANGA SANDEEPANI JAYASIRI FERNANDO; ANGODA L PIYANKARA JAYADEWA GUNARATHNA; [2022]
   Keywords : LCCA; Sales Process; Industrial Sales; Industrial Buyer Behavior; Internal Customer; Sales Function; Sales Tools;

   Abstract : Industrial selling is considered to be one of the highly challenging tasks and sales personnel are exploring new strategies and tools to stay ahead of the competition to achieve organizational objectives. The study has focused on adding to the academic knowledge of the use of an innovative and creative sales tool to enhance the performance of the function. READ MORE

6. 5. Managing Complexities of Repair Service Offerings : A Study of the Outdoor Textile Industry

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Sarah Case; Mirjam Krönert; [2022]
   Keywords : Repair; Outdoor Industry; Textile Industry; Circularity; Configurational Theory;

   Abstract : The textile industry, in its current form, is characterized by short use phases and large amounts of textile waste. One of the many approaches needed to address these issues is repair. By extending the life cycle of textiles, their environmental impact has potential to be reduced and a contribution toward a circular economy can be made. READ MORE