Essays about: "parasocial relationships"

Showing result 1 - 5 of 13 essays containing the words parasocial relationships.

1. 1. Exploring Parasocial Relationships Formed in Isolation

   University essay from Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

   Author : Gabriela Kamenova; [2024]
   Keywords : Parasocial interaction; parasocial relationship; isolation; Covid-19; Coronavirus; loneliness; parasocial breakup; parasocial romance; parasocial monetization; attachment theory; parasocial attachment; Bulgaria;

   Abstract : A few years ago Covid-19 locked people down at their homes, effectively limiting their social connections and pushing the communicative outlet of the online realm in the forefront. If one wanted to socialize or seek entertainment, there was almost no other choice but to do so via turning to popular or social media. READ MORE

3. 2. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Francesca Scriboni; Yasmine Ferchichi; [2023]
   Keywords : Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

   Abstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE

4. 3. "You're completely brainwashed" : A qualitative study on toxic masculinity as expressed by a 'men's rights' influencers fanbase

   University essay from Umeå universitet/Sociologiska institutionen

   Author : Ellie Leandersson; [2023]
   Keywords : oxic masculinity; parasocial relationships; influencers; Reddit; the Red Pill; the Manosphere;

   Abstract : In this thesis I will use a ‘men’s rights’ influencers fanbase as an example of a new generation of people who values toxic and traditional masculinity. I will do so by doing a critical discourse analysis on 1200 comments from the platform Reddit, using Fairclough's three-dimensional model as inspiration. READ MORE

5. 4. TikTok Made Me Buy It : Influencer Marketing on TikTok: What Affects Swedish Consumers' Purchase Intentions?

   University essay from Jönköping University

   Author : Johanna Nilsson; Filippa Nilsson; Ellen Johansson; [2023]
   Keywords : Influencer marketing; Social media marketing; Electronic Word-of-Mouth; Consumer behavior; Purchase intention; TikTok marketing.;

   Abstract : This study investigates the impact of trustworthiness, perceived expertise, and parasocial relationships on Swedish consumers' purchase intentions on TikTok, focusing on influencer marketing. The problem addressed in this study is the lack of understanding of consumer behavior on TikTok in the context of influencer marketing. READ MORE

6. 5. Construction of knowledge in online fandom spaces : Sexuality discourse in Taylor Swift fans' subreddits

   University essay from Umeå universitet/Institutionen för kultur- och medievetenskaper

   Author : Elin Forslund; [2023]
   Keywords : Knowledge construction; Fandom studies; LGBTQ studies; Taylor Swift; Reddit; Community; Parasocial relationships;

   Abstract : This study explores how knowledge and reality is constructed within an online fandom’s communication, with a focus on LGBTQ+ discourse within Taylor Swift’s fans on Reddit. This is done through a qualitative digital ethnographic method and uses LGBTQ+ symbols and parasocial relationships as tools to analyse 75 posts and 850 comments total. READ MORE