Essays about: "pay what you want"

Showing result 6 - 9 of 9 essays containing the words pay what you want.

1. 6. Pay For It and Love It More: A comparative study in marketing psychology between the two campaign methods Pay What You Want and Free

   University essay from Lunds universitet/Institutionen för psykologi

   Author : Erica Jostrup; Emina Salic; [2015]
   Keywords : Cognitive Dissonance; Self-image; Homo Economicus; Free; Pay What You Want; Attitude; Marketing Psychology; Campaign method; SC-IAT; Social Sciences;

   Abstract : This thesis examines whether the marketing procedure Pay What You Want (PWYW) has a stronger positive influence on a consumer’s attitude towards a product in relation to free product trials (FREE). This was studied on students of Lund University with the tool SC-IAT. READ MORE

3. 7. Why Would You Pay? An Exploratory Study in Pay-What-You-Want Pricing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sarah Ammermann; Katharina Veit; [2013]
   Keywords : Pay-What-You-What; PWYW; Consumer Culture Theory; CCT; Digital Revolution; Generation Y; Motivation Theory; Identity Construction; Business and Economics;

   Abstract : .... READ MORE

4. 8. Företagsformer för lantbruksföretag : för- och nackdelar

   University essay from SLU/Dept. of People and Society

   Author : Anna-Lena Jönsson; [2008]
   Keywords : företagsformer; lantbruksföretag; enskild firma; enkelt bolag; handelsbolag; kommanditbolag; aktiebolag; ekonomisk förening; generationsskifte; eget uttag;

   Abstract : Lantbruksföretag kan förekomma i olika företagsformer. Då det finns ett antal olika regler, såväl skatterättsliga som civilrättsliga som gäller för olika slags företagsformer så är det viktigt att ha rätt slags företagsform. READ MORE

5. 9. If You Want to Catch with the Train, You'll Have to Pay : A study of Swedish elite hockey organizations that are facing commercialization

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Anna Nilsson; Åsa Elfström; [2006]
   Keywords : Commercialization; Non-profit; Organization; Structure; Areas of Responsibility; Decision Making; Information and Communication; Motivation; Hockey;

   Abstract : Research Questions: Following questions will be looked at from a management perspective in the researched elite hockey clubs: (1) How has the commercialization affected the areas of responsibility? In regards to areas of responsibility: (a) How has the commercialization affected the decision making? (b) How has the commercialization affected the information and communication? (c) How has the commercialization affected the motivation? In addition, we need to find out the overall structure of the clubs and the managers’ view on commercialization in non-profit organizations. Therefore we need to add two more research questions: (2) In what respect is the organizational structure experienced in a different way today? and (3) How has the commercialization changed Swedish hockey clubs? Purpose: The purpose of this thesis is to create an understanding about how managers in Swedish elite hockey clubs experience the assumed adjustments in organizational structure and areas of responsibility when turning into more commercial organizations. READ MORE