Essays about: "perceived deception"

Showing result 1 - 5 of 7 essays containing the words perceived deception.

  1. 1. Scams and Counter-Scams: An Investigation Into the Deception Tactics of Phone Scammers and Scambaiters

    University essay from Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionen

    Author : Elina Werther; [2023]
    Keywords : scamming; scambaiting; scam calls; victimhood; performances; manipulation; ideal victim s ; Social Sciences;

    Abstract : The purpose of this thesis is to investigate the techniques that scammers and scambaiters use in phone conversations to deceive each other and accomplish their respective goals. Seeing how the number of people losing money to scams continues to rise every year, there is an urgent need for more research to raise awareness of common scam tactics. READ MORE

  3. 2. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

    University essay from

    Author : Alice Sbrogio; Kristian Shamon; [2023]
    Keywords : sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

    Abstract : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. READ MORE

  4. 3. GREEN SKEPTICISM : How green intentions can lead to brown choices

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Linnéa Lundin; [2021]
    Keywords : CSR; green advertising; green washing; scepticism; consumer behaviour;

    Abstract : Although much is known about the conscious consumer, very little is known about green advertising. Given the growing attention placed on environmental issues and the heavy reliance of the consuming public on mass media, the dire lack of credibility in green advertising is in a shocking state. READ MORE

  5. 4. Deception and Self Deception : An investigation of Multi-level marketing distributors and their deceptive practices on social media

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Lina Enblad; Evelina Öhlander; [2019]
    Keywords : Multi-level marketing; Digital Deception; Distributor Characteristics; Deceptive Practices; Self Deception;

    Abstract : Background: Multi-level marketing (MLM) is a specific type of direct selling where distribution and sales are facilitated through various levels of independent distributors. The MLM industry has changed through social media and it has become a channel for the distributors to communicate with customers and potential distributors. READ MORE

  6. 5. The influence of deceptive advertising on customer trust and loyalty : A Study of Telecom Sector in Pakistan

    University essay from Umeå universitet/Företagsekonomi

    Author : Mirza Khuram Shahzad; Mehnaz Kausar; [2016]
    Keywords : Marketing communications; Advertising; Deceptive advertising; perceived deception; customer trust; customer loyalty; corporate image; consumer behavior; false advertising; telecommunication sector in Pakistan;

    Abstract : Purpose: The effects of deceptive advertising practices on customer loyalty towards mobileservice providers have been investigated empirically by this study. The main contribution ofthis study is to investigate the perceived deception-customer loyalty relationship under themoderating effect of corporate image and mediating effect of customer trust. READ MORE