Essays about: "perception of employer branding"
Showing result 1 - 5 of 17 essays containing the words perception of employer branding.
-
1. The Influence of CSR Initiatives on Gen Z's Perception of Firms: A Qualitative Study : Exploring the Impact of Corporate Social Responsibility on the Favourability of Potential Gen Z Employees
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Purpose: This study aims to explore the relationship between CSR initiatives and the job preferences of educated Gen Z members. This study also aims to provide insights into how organisations can attract and retain top Gen Z talent by implementing CSR initiatives and thus maintain their competitive advantage in the job market. READ MORE
-
2. Finding the Perfect Fit : A Study of Person-Organisation Fit Between Generation Z and Employers
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This thesis explores the conditions for perception of a person-organisation (P-O) fit between Generation Z (Gen Z) and employers in a talent acquisition context. The study is based on the presumption that the perception the candidate gets of the employer is based on the employer’s brand and vice versa. READ MORE
-
3. Where hype, hope, and reality meet: The relationships between expectations and experiences of new jobs and work culture
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Due to labor shortages and an aging workforce, businesses are having difficulty hiring and maintaining talented staff. Employer branding is an important factor in attracting and keeping top employees. However, current research on job seekers' expectations and fulfillment is lacking. READ MORE
-
4. Talk is Cheap: The Adverse Effects of Gender Diversity Branding
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : To attract talent and become the employer of choice, organizations often portray themselves as committed to gender diversity. As many companies are still male-dominated in top positions however, such diversity branding often results in a misalignment between the intended diversity image and the reality within the organization. READ MORE
-
5. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingAbstract : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. READ MORE