Essays about: "persuasion knowledge"
Showing result 1 - 5 of 24 essays containing the words persuasion knowledge.
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1. Persuasive Language Learning - Qualitative research on user engagement in the persuasive system design of Duolingo
University essay from Jönköping University/Tekniska HögskolanAbstract : Duolingo is a popular mobile language-learning application that has been around the market since 2012 and has been researched in its language-learning abilities. It is crucial for mobile language learning applications to keep their users interested, nevertheless, as users easily lose interest in continuing their language study. READ MORE
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2. Whoo’s laughing now? A qualitative study of User Responses to Native Content Marketing
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : In the dynamic realm of social media marketing, maintaining a competitive edge is crucial; hence marketers are actively seeking strategies to stand out and increase levels of engagement. The study aimed to provide valuable insights into companies' utilisation of native content advertising on TikTok and users' attitudes towards this marketing strategy. READ MORE
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3. Sneaky but not illegal: An experimental study of how price increase and product content reduction affect attitudes towards brand and retailers and persuasive intent
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In the past years, consumers may be confused as to why their household goods do not last as long as they have in the past. In almost all cases, this is due to a phenomenon called 'shrinkflation'; the practice of reducing the size or quantity of a product while keeping the same price. READ MORE
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4. Diffusion of floating offshore wind technology (FOWT) in Sweden
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Background: This research work takes a strong sustainability approach with the focus on renewable energy technology (RET) diffusion to meet the multifold and complex challenges with CO2 emission targets and geopolitical energy challenges. Global warming, sustainability issues and significant energy crises, suggests that RET is seen as one of the most important solutions to deal with these challenges. READ MORE
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5. Followers’ Perception of Transparency in Persuasive Intent : The Role of Parasocial Relationship and Persuasion Knowledge in Sponsored Content
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Social media marketing has grown rapidly in recent years and has become a standard tool for marketers. As a result, companies use social media influencers (SMIs) to reach their target audiences. One important aspect of influencer marketing is the relational aspect. READ MORE