Essays about: "persuasion"

Showing result 1 - 5 of 128 essays containing the word persuasion.

1. 1. From Bondage to Advocacy : Gender, Double Consciousness and Abolitionist Persuasion in Harriet Jacobs’ Incidents in the Life of a Slave Girl.

   University essay from Karlstads universitet

   Author : Hanna Engström; [2024]
   Keywords : Harriet Jacobs; Incidents in the Life of a Slave Girl; slave narrative; gender; double consciousness; abolitionism;

   Abstract : The purpose of this essay is to explore how the interplay between gender and double consciousness is used as a rhetorical device in Harriet Jacobs’ autobiographical narrative “Incidents in the Life of a Slave Girl” (1861). Through a feminist theoretical lens and the concept of double consciousness I provide examples from the text illustrating Jacobs’ strategic use of different narrative techniques to convey her abolitionist message. READ MORE

3. 2. Persuading others using language online

   University essay from Uppsala universitet/Datalogi

   Author : Karolina Hagerman; [2024]
   Keywords : persuasion; language; persuasive communication; reddit; communication accomodation theory; language attributes; sentiment; lexical diversity;

   Abstract : This study explores the dynamics of persuasive communication within the context of the r/AmItheAsshole subreddit, a platform that serves as a space for individuals to share real-life conflicts, inviting impartial judgments from the Reddit community, so-called flairs. Grounded in Communication Accommodation Theory and existing research on persuasion, the study explores the impact of language attributes on persuasive outcomes, using hypothesis testing to determine significant differences between the different flairs and two broader binary categories of blame. READ MORE

4. 3. EcoBot : study design and development of a persuasive FSM-free Chatbot for energy saving

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Francesco Milano; [2023]
   Keywords : chatbot; context management; persuasive strategies; domestic energy saving; smart appliances; sustainability.; chatbot; kontexthantering; övertygande strategier; hushållsenergibesparing; smarta apparater; hållbarhet;

   Abstract : This study presents the development and evaluation of a conversational agent, EcoBot, designed to inform users about their energy habits and persuade them to save more energy when at home, to help fight climate change and energy waste. To reach this goal, three persuasion strategies were first identified: Feedback, to give users personalized suggestions based on their habits, Goal Setting, to set and track consumption goals for the user’s domestic appliances, and Social Comparison, to compare the user’s consumption with that of others. READ MORE

5. 4. Are you fitting in? A study on the effects of fitness influencers on male body image

   University essay from Jönköping University/IHH, Marketing and Logistics

   Author : Anne Heinicke; Zoe Vagic; [2023]
   Keywords : body image; fitness influencer; body dissatisfaction; social comparison theory;

   Abstract : Background: The ideals of beauty standards had been under constant change throughout history, and quite often would remain out of reach to the determent of many. The application of an idealized image of oneself remains a powerful tool when it comes to persuasion in social media and marketing. READ MORE

6. 5. Linguistic persuasion in fast fashion web advertisements : A study based on responses from Generation Z females in Sweden

   University essay from Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

   Author : Elsa Björklund; [2023]
   Keywords : Web advertising; fast fashion; Generation Z; Sweden; linguistic strategies of persuasion; boosters; reader pronouns; directives; rhetorical questions; engagement markers; subject position;

   Abstract : This study examines the response of Generation Z females in Sweden to fast fashion web advertisements incorporating six linguistic persuasion strategies. The aim is to identify which of these strategies can be effectively employed in this context to persuade the targeted demographic. READ MORE