Essays about: "plan marketing"

Showing result 1 - 5 of 124 essays containing the words plan marketing.

1. 1. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Johanna Elmér; Johanna Nilsson; [2023-02-01]
   Keywords : Digital communication; user integrity; personalized advertising; third-party cookies; organizational change strategies;

   Abstract : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. READ MORE

3. 2. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Michael Polatos; Andrii Kernitskyi; [2023]
   Keywords : Customer engagement; Kickstarter; co-creation co-destruction of value; S-D logic;

   Abstract : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. READ MORE

4. 3. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE

5. 4. True crime documentaries: production teams’actions to appeal to consumers

   University essay from Umeå universitet/Företagsekonomi

   Author : Philippine Santin; Ann-li Moretti; [2023]
   Keywords : Production; Documentaries; True Crime; Ethic; Promotion; Marketing;

   Abstract : The true crime genre was invented by Truman Capote in 1965 with his work In Cold Blood.Since that day, the amount of true crime content and the number of consumers have continuedto grow. This type of content can be found in many different forms such as books, movies,series, TV shows, podcasts and more. READ MORE

6. 5. The Death of the Third-Party Cookie : A qualitative study regarding new strategies and methods for collecting consumer data to obtain effective digital marketing

   University essay from Stockholms universitet/Marknadsföring

   Author : Nora Lönberg; Ludvig Ando Mantovaara; Pontus Johansson; [2022]
   Keywords : Third-party cookies; First-party cookies; Digital disruption; Digital marketing strategies; Tredjepartskakor; Förstapartskakor; Digitala störningar; Digitala marknadsföringsstrategier;

   Abstract : Abstract  The digital marketing industry currently undergoes a change regarding strategies and methods for effective marketing due to the fact that Google in 2023 will remove their support for third-party cookies on their search engine. Today's version of digital marketing has been and is still somewhat reliant on the use of third-party cookies to identify user patterns to create personalized advertising content through for example retargeted ads. READ MORE