Essays about: "position paper on strategic management"

Showing result 1 - 5 of 6 essays containing the words position paper on strategic management.

1. 1. How weird elements in brand communication can strengthen brand intimacy.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Yingting Zhang; Francesco Carlino; Undine Himmelsbach; [2021]
   Keywords : Brand Communication; Advertisement; Brand Identity; Brand Personality; Elements of Weirdness; Elements of Surprise; Brand Rejuvenation; Brand Positioning; Brand Intimacy; Brand Rhetoric.; Business and Economics;

   Abstract : Abstract Purpose: The purpose of this paper is to explore “weird elements” as part of brand communication in relation to brand intimacy. To define the purpose more precisely, this paper will focus on four specific research questions with reference to the selected case examples: 1. Which message is conveyed? 2. READ MORE

3. 2. Strategic Management for SMEs and Networking Intelligence as a facilitator for growth

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Kristin Burrescia; Joel Pousette-Falk; [2014]
   Keywords : Networking; Networking Intelligence NI ; Clean Tech; Strategic Implementation; Internationalization; Cognition; Effectuation; Policy; Nätverkande; Nätverkande Intelligens NI ; Miljöteknik; Strategisk Implementering; Internationalisering; Kognition; Effektuering; Policy;

   Abstract : The need to manage an unpredictability and to defuse uncertainties in the market is of great interest for SMEs, especially since many actors are forced to interact almost instantly upon inception. The strategic management of SMEs, within a networking context and through their internationalization process, is the primary focus of this research paper. READ MORE

4. 3. Lean for Real Estate management – A study of development opportunities within the Real Estate Management sector

   University essay from KTH/Fastigheter och byggande

   Author : Oscar Jarebro; [2014]
   Keywords : Lean; efficiency; development; opportunities; management strategies; standardisation; Lean; effektivitet; utvecklingsmöjligheter; förvaltningsstrategi; standardisering;

   Abstract : The real estate industry is undergoing changes. Licensing of Real Estate Managers to ensure competence has in recent years been studied and proposed. Standardization through ISO certification has been studied for property management and studies identified a possible need for standardization. READ MORE

5. 4. Träds inverkan på solstrålning mot bebyggelse : effekterna av trädval och placering i staden, sett ur ett hållbart perspektiv

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Clara Hansson; [2014]
   Keywords : solstrålning; värmestrålning; skugga; träd; stad; transmissivitet; energiförbrukning; stadsplanering;

   Abstract : I denna uppsats studeras stadsträds påverkan på solstrålning i urban miljö. Idag täcks den största andelen yta i staden av hårdgjort material, många av dem mörka som exempelvis asfalt eller mörkt tegel. READ MORE

6. 5. Advancing Purchasing Performance in Medium Sized Manufacturing Companies

   University essay from Handelshögskolan vid Umeå universitet

   Author : Linnea Lind; [2009]
   Keywords : purchasing; procurement;

   Abstract :   Background and research problem: In more recent years, the purchasing function has been given more attention as it has come to play a bigger role in improving and maintaining company performance. One of the underlying reasons for this could be the trend of increased outsourcing which implies that costs that used to be internal in form of wages and production costs are now external in the form of purchased items. READ MORE