Essays about: "positioning a brand personality"
Showing result 1 - 5 of 7 essays containing the words positioning a brand personality.
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1. Blands – A not so bland new trend in branding? An exploratory study of the phenomenon blands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Abstract Purpose: A new phenomenon has emerged in the world of branding which has not yet been researched in an academic setting. Brands that look the same, feel the same, offer similar business models towards consumers but still somehow feel modern and unique at a first glance. READ MORE
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2. How weird elements in brand communication can strengthen brand intimacy.
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Abstract Purpose: The purpose of this paper is to explore “weird elements” as part of brand communication in relation to brand intimacy. To define the purpose more precisely, this paper will focus on four specific research questions with reference to the selected case examples: 1. Which message is conveyed? 2. READ MORE
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3. LYFT - A Feminine Alternative for Snus : An Exploratory Study of Consumer Perceptions of Gendered Brands
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background:Brand gender is the set of human personality traits associated with masculinity and femininity applicable and relevant to brands. Brand gender perceptions can be affected through a range of different marketing techniques, to attract specific customers, and positively influence their consumer-brand relationships and their brand equity. READ MORE
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4. Is fat the new skinny? : A study on weight and perception of models in green marketing
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Title: Is fat the new skinny? A study on weight and perception of models in green marketing. Date: 2018-05-22 Level: Bachelor Thesis in International Marketing Author: Oskar Wagrelius & Sara Eriksson Supervisor: Ulf Aagerup Problem formulation: How does the perceived weight and warmth/competence of a model in green marketing affect sales through perceived greenness and attractiveness? Purpose: The purpose of this study is to increase the knowledge, for brands being green, about how the choice of models in their advertisement will impact the brand's perception and affect greenness, attractiveness, and sales. READ MORE
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5. Scoring with your Brand : the Case of the Brand Positioning of Brynäs IF
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Aim: The aim of this study is to identify how a professional ice hockey club with fans nationwide can position its brand successfully and to discover if this is in line with what the consumers think is important in the branding of the club. Method: A mixed method has been used for this case study, in the forms of interviews and a questionnaire. READ MORE