Essays about: "positioning"

Showing result 1 - 5 of 651 essays containing the word positioning.

  1. 1. Challenges of Shared Value Creation for SMEs : Case Studies on Sustainability in the Swedish Fashion Industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Oliver Jonsson; Sebastian Norman; [2018]
    Keywords : creating shared value; corporate social responsibility; sustainability; SMEs; fashion industry; CSV; CSR; shared value; hållbarhet; modebranschen; små och medelstora företag; samhällsansvar;

    Abstract : While sustainability is a common trend in business, the practical challenges companies face when striving towards becoming more sustainable are not thoroughly researched. By applying Porter and Kramer's (2011) theory on Creating Shared Value (CSV) to Swedish SMEs in the fashion industry, the challenges of adopting sustainable practices were identified in the study. READ MORE

  2. 2. Experiencing Rooms : - tale of two pathos(es)

    University essay from KTH/Arkitektur; KTH/Arkitektur

    Author : Anna-Vera Solala Arvidsson; Hanna-Thea Björö; [2018]
    Keywords : perception; interpretation; rooms; experiences; feelings; methods; fundamental research; process; two; atmosphere; film; tolkning; varseblivning; rum; upplevelser; känslor; metoder; grundforskning; process; två; atmosfär; film;

    Abstract : Experiences, narratives and architecture are seemingly connected; therefor this thesis project attempts to explore the transformation of emotions and impressions from an ‘artwork’ into architectural components and sequences of spaces. Our “artwork” and generator for this thesis has been the film The Square by Ruben Östlund. READ MORE

  3. 3. Consumer perceived brand innovativeness : Effects and Moderation

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Magdalena Pelikan; Pierre Meynard; [2018]
    Keywords : Perceived brand innovativeness; consumer attitude; purchase intention; consumer satisfaction; consumer excitement;

    Abstract : The purpose of this research is to extend the understanding of consumers’ perceived brand innovativeness. Within a quantitative approach an online survey was conducted, using a quota-sample of 501 physically active Germans. The data was analyzed through simple linear regression, mediation and moderation analysis. READ MORE

  4. 4. Autonomous model car : Construction and development for evaluation of indoor positioning system

    University essay from Uppsala universitet/Signaler och System

    Author : Svensson Martin; [2018]
    Keywords : autonomous; model; car; positioning system; UWB; LIDAR;

    Abstract : This thesis work aims for the development of an autonomous model car to evaluate an indoor Ultra-wideband (UWB) positioning system and for the investigation of integrating a Light Detection and Ranging (LIDAR) sensor to the final system. The goal to be achieved is that the model car should be able to receive a travel plan specified by the user, run autonomously along the plan by receiving the continuously updated position and stop in front of obstacles. READ MORE

  5. 5. Against all odds - a narrative approach towards underdog brands

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Anders Palmqvist; [2018]
    Keywords : Underdog; Brand positioning; Semiotics; Narrative communication; Social Sciences;

    Abstract : Against all odds – a narrative approach towards underdog brands. This study aims to develop a narrative understanding of how an underdog position is achieved, by investigating underdog brand narrative construction from two cases: Oatlyand Tesla. READ MORE