Essays about: "positive and normative"

Showing result 1 - 5 of 51 essays containing the words positive and normative.

  1. 1. Luxury Advertising - An Oxymoron: A Quantitative Study on the Negative Signalling Effects of Advertising on Luxury Brands through Third-person Effect

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hedvig Durö; Adrian Woloszyk; [2017]
    Keywords : Luxury; Advertising; Luxury perception; Signalling theory; Third-person effect;

    Abstract : This thesis evaluates the advertising contradictions about marketing strategies in luxury branding. Although it has been discussed that marketing of luxury goods are anti-laws of marketing, the advertising expenses are billions and billions of dollars in an industry worth 1.08 trillion in 2016. READ MORE

  2. 2. The Presence of Alcohol in Swedish Lifestyle Blogs : An exploratory study on if and how the presence of alcoholic beverages on Swedish blogs may affect young females’ intention to pursue alcohol consumption.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Anton Axelsson; Charles Yousef; [2017]
    Keywords : Alcohol; social influence marketing; blogs; young females; intentions;

    Abstract : Background: Alcohol has become ubiquitous in Swedish lifestyle blogs, as alcohol can be present in one third or one fifth of blog posts in some of Sweden’s biggest lifestyle blogs. Research suggests that exposure to media and commercial communications on alcohol increases consumption and that users and user-generated content related to alcohol and drinking may intensify social norms around alcohol consumption. READ MORE

  3. 3. Pressure to Protest: Need to Belong and Rejection Sensitivity Predict Youth Participation

    University essay from Lunds universitet/Institutionen för psykologi

    Author : Julia Aspernäs; [2017]
    Keywords : political protest; collective action; non-normative; individualism; social identity; rejection sensitivity; need to belong; peer-pressure; violent extremism; Social Sciences;

    Abstract : Younger people are over-represented in political protests, and tend to mobilise via social ties. As previous research has found participation to be predicted by the pressure to conform to social norms, i.e. READ MORE

  4. 4. Corporate Social Responsibility as a Strategic Management Tool: A Comparative Case Study Between Yalla Trappan and The Vegan Bar

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Priscilla Owusu Afriyie; Alexia Twingler; [2017]
    Keywords : Corporate Social Responsibility; Strategy; Stakeholder Management; SMEs and Malmö; Business and Economics;

    Abstract : Abstract Purpose First, this study aimed to explore the development of CSR as a discourse and theoretical concept from the 1950’s until today. The purpose of this was to generate insights into how CSR agendas have changed over time and to better understand where it is today. READ MORE

  5. 5. The Age of Emotionality? – How emotions influence consumers’ perception of credibility and trust in CSR communication

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Anika Reupsch; [2017]
    Keywords : corporate social responsibility; corporate social responsibility communication; corporate communication; public trust; credibility; emotions; media selection;

    Abstract : Companies around the world are using different strategies for their corporate social responsibility (CSR) communication, but finding an appropriate strategy to enhance trust and credibility on the consumer side remains challenging. The constitutive aspect of emotions in CSR communication has long been overlooked. READ MORE