Essays about: "post purchase behavior"
Showing result 1 - 5 of 19 essays containing the words post purchase behavior.
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1. Influencer Marketing & Impulsive Buying : A Quantitative Study On Influencer Marketing and Discount Codes Effect On Impulsive Buying and Purchase Satisfaction
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Influencer marketing is a new marketing strategy that has risen in popularity to be used by businesses during the last decade. Even though studies have been previously made on influencer marketing, little research has been made specifically on influencer marketing in combination with their discount codes being offered. READ MORE
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2. Generation Z Consumers' Attitudes towards Body Diversity in Fashion Advertisements : A quantitative study on the effect of consumers' own body size to their attitude
University essay from Umeå universitet/FöretagsekonomiAbstract : This thesis is investigating how consumers’ attitudes on fashion advertisements are affected by the models featured in the advertisements, with the consumers’ own body size being taken into consideration. The topic for the thesis was formed when conducting a thorough literature search, which revealed a gap in research. READ MORE
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3. Return for Free or Charge a Fee? - An experimental study of how a free return policy influences Swedish consumers' product quality perception and return intention in e-commerce
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : As the e-commerce market is rapidly growing and the number of retailers offering a free return policy is on the rise, the issue of increased customer returns and their effects on consumer cognition and behavior needs to be addressed. Therefore, the purpose of this study is to gain insights on how a free return policy affects the product quality perception of Swedish consumers in an e-commerce setting, both in the pre-purchase and the post-purchase stage. READ MORE
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4. Men & Cosmetics: A Problem of Consumer Understanding? : Perception of French Consumers about male cosmetics
University essay from Umeå universitet/FöretagsekonomiAbstract : Background: The cosmetics industry has historically been associated with women, and much research has focused on them. However, the male cosmetics market has been growing rapidly for several years around the world. Nevertheless, little attention has been paid to men and their new way of life and consumption. READ MORE
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5. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. READ MORE
