Essays about: "post-purchase phase"

Showing result 1 - 5 of 6 essays containing the words post-purchase phase.

  1. 1. The Customer Journey of Electric Vehicles in The South Korean Market

    University essay from Göteborgs universitet/Graduate School

    Author : Johanna Back; Olivia Svensson; Pauline Weiler; [2021-06-23]
    Keywords : Electric Vehicles; Customer Journey; South Korea; Touch Points;

    Abstract : The customer journey is a complex phenomenon which consists of numerous touch points. The customer journey is not only constructed through touch points but also by the level of involvement that the journey is characterized by. READ MORE

  3. 2. Understanding consumers’ perception of the end-of-life of a garment : Applying the Theory of Planned Behavior to consumers’ disposal intention

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Larissa Enderle; Carla Leonie Schiele; [2021]
    Keywords : End-of-life Phase; Theory of Planned Behavior; Consumer Behavior; Garment Disposal; Linear Value Chain;

    Abstract : Purpose The purpose of this master’s thesis is to investigate consumers’ perceptions of the end-of-life stage of a garment. Overall, the objective is to determine influencing factors that impact consumers’ disposal decisions to conceive a better understanding of post-purchase consumer behavior and formulate implications for both business and society. READ MORE

  4. 3. The use of digital technologies to improvethe post-purchase phase of a traditional company in the white goods sector: Case study on Electrolux

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : LUÍSA CUNHA; DELILA KIDANU; [2017]
    Keywords : ;

    Abstract : .... READ MORE

  5. 4. The use of digital technologies to improve the post-purchase phase of a traditional company in the white goods sector: Case study on Electrolux

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Luisa Cunha; Delila Kidanu; [2017]
    Keywords : Customer engagement; customer experience; digital marketing; digital transformation; experience economy; post-purchase phase;

    Abstract : Digital transformation effects the way companies engage with their customers, which is reflected in the post-purchase offerings. This change and added utilization of digital technologies allow companies to capture more data about their customer through different sources and by having the digital capabilities to transform this data into knowledge, companies can offer better products and personalized experiences. READ MORE

  6. 5. How Nextopia Impacts Satisfaction & WOM Post-Purchase

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Staffan Steneryd; Andrea Goeres; [2013]
    Keywords : Product preannouncements PPAs ; Nextopia; Post-purchase behavior; Satisfaction; Word of mouth WOM ;

    Abstract : A growing number of products are being released in succession, making future related marketing concepts more relevant than ever before. Theory on the topic shows that consumers are positively biased towards the future and evaluate "to-be-released" products in a more favorable light than currently (identical) products on the market. READ MORE