Essays about: "postindustrialism"

Found 1 essay containing the word postindustrialism.

  1. 1. En studie över mediebilden av varumärket Malmö

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Joakim Carlsson; Orlinge Alexander; [2013]
    Keywords : City branding; mediebild; strategisk kommunikation; postindustrialism; Malmö; vision; platsmarknadsföring; Science General;

    Abstract : In order to manage the image of a city in a highly medialized world it is important that the key features of the brand is correlating with the overall media image. This paper exams the impact of Malmö Stads vision-report in the media portrayal of the city between 1997-2012. READ MORE