Essays about: "power of viral marketing"

Found 2 essays containing the words power of viral marketing.

  1. 1. Viral Marketing : A Quantitative Study about how Viral Marketing affects the Consumers Buying Act

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Caroline Gholamzadeh; Karolina Jakobsson; [2011]
    Keywords : Viral marketing; word of mouth; social medias; power of viral marketing; consumer behaviour process; consumer-buying act; Viral marknadsföring; word of mouth; sociala medier; konsumentbeteende processen; konsumentköpbeteende;

    Abstract : .... READ MORE

  3. 2. Fashionfever-A study on the fashion bloggers’ influence on the MeWe-generation’s fashion consumption

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : GHAZALEH KHODADAD KASHI; [2010]
    Keywords : mewe s; word of mouth; social media; fashion blogs;

    Abstract : AbstractDuring the recent years the fashion business has taken huge place on the Internet as a result of the emerging social media tools. One of these tools, which is the focus of this thesis, is the fashion blogs which over the past years become more popular and are today seen as a source of information and inspiration for fashion styles and upcoming trends. READ MORE