Essays about: "pr and skepticism."
Found 3 essays containing the words pr and skepticism..
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1. CSR Communication - An Employee Perspective : Tailoring Internal Communication using Employee Preferences for Content, Style and Channel.
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Corporate Social Responsibility (CSR) represents a theory and practice that is well-known and communicating its content has shown to play an important role in order to exploit its advantages and engage stakeholders on CSR issues. Even though, CSR communication has shown to be a real challenge, since corporations are encouraged to engage in CSR, but not to communicate too loud about this engagement. READ MORE
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2. Champions master their own success
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : As the Internet and various social media platforms become key mechanisms in people’s lives additional stages for self-construction and self-presentation have become accessible. In a competitive job market with a range of possibilities to be heard and seen, people are advised to stick their necks out to gain employment. READ MORE
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3. Corporate Sustainability/CSR Communications and Value Creation : A Marketing Approach
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : The purpose of this study is to explore the current practices in corporate sustainability/CSR communications and how this trend contributes to corporate value creation. More specifically, this study looks at this subject from the angle of how companies can use corporate sustainability/CSR communications in marketing activities to attain corporate marketing objectives. READ MORE
