Essays about: "preferred customer status"

Found 2 essays containing the words preferred customer status.

1. 1. Antecedents of Preferred Customer Status - In the context of the Automotive Industry

   University essay from Göteborgs universitet/Graduate School

   Author : Nguyen Ha Mi Hoang; Vinh Quang Bui; [2021-06-14]
   Keywords : preferred customer status; customer attractiveness; supplier satisfaction; buyer-supplier relationship; social exchange theory; resource-based view;

   Abstract : Resources in any form are inherently scarce, which could be intensified further by global events or the maturity of the associated markets. In such situations, suppliers are faced with the decision on how to allocate resources to their buyers. READ MORE

3. 2. Preferred Customer Status: Attractiveness in Buyer-Supplier Relationships

   University essay from Göteborgs universitet/Graduate School

   Author : Linus Palmqvist; Helena Beddari; [2014-12-12]
   Keywords : preferred customer status; customer attractiveness; buyer-supplier relationships; social exchange theory; satisfaction; trust and commitment; B2B relationships; dynamic relationship development;

   Abstract : The importance of acquiring preferred customer status with suppliers has risen over the past years, as the majority of innovations in high technological sectors today come from suppliers. Coupled with this is a shift of bargaining power toward suppliers, as several segments experience mergers and acquisitions that make the suppliers fewer and larger. READ MORE