Essays about: "price promotion in ghana"

Found 1 essay containing the words price promotion in ghana.

  1. 1. The effects of price promotions on building a customer base within the Ghanaian mobile Telecommunication industry; the case of Vodafone Ghana

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Emmanuel Yaw Buabeng; Anthony Kweku Sam; [2011]
    Keywords : Consumers; sales promotions; marketing communications; customer base; service providers; telecom operators;

    Abstract : The recent advances in telecommunication have led to increase in the number of subscriptions to mobile telecommunication networks in Ghana. In today’s competitive telecom market place several marketing communication tools are used by telecom operators in Ghana to retain existing customers and also add on to their customer base. READ MORE