Essays about: "product market competition"

Showing result 1 - 5 of 274 essays containing the words product market competition.

1. 1. The influence of uncertainty and firm characteristics on marketing agility : An interview study on the need formarketing agility

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Claudia Malmqvist; Claes Hedlund; [2023]
   Keywords : Marketing Agility; Iteration; Sensemaking; Speed; Marketing Decision; Uncertainty; Dynamic Market Changes;

   Abstract : Market changes are held to occur at an ever-faster rate due to forces such as technologicaladvancements, shifting consumer preferences and habits and increased competition. This hascaused a rise in interest for developing more agile working methodologies in marketing. READ MORE

3. 2. Battery Assembly Technology in the Nordics : Exploring Opportunities and Challenges for Equipment Manufacturers

   University essay from KTH/Produktionsutveckling

   Author : Steinar Þorsteinsson; [2023]
   Keywords : battery assembly technology; tool manufacturers; e-mobility; energy storage; opportunities; challenges; innovation; sustainability.;

   Abstract : This thesis investigates the opportunities and challenges in battery assembly technology for tool manufacturers in the sectors of e-mobility and energy storage systems in the Nordics. The research aims to understand how equipment manufacturers can contribute to the advancements of batteries and their assembly, ultimately fostering innovation and sustainability in these industries. READ MORE

4. 3. Unleashing Profitability: Unraveling the Labor-R&D Nexus in SaaS Tech Firms : An Analysis of the Profitability Dynamics in SaaS Tech Firms through Stochastic Frontier

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : prashant Atla; Noräs Salman; [2023]
   Keywords : Employee growth; SaaS Industries; Profitability; Technical efficiency; Stochastic Frontier Analysis; Marginal Product of Labor; Panel data Models;

   Abstract : Background: High-tech's rapid growth and prioritization of expansion over profitability can lead to vulnerability in economic downturns. The SaaS market, a part of the high-tech industry, offers affordable and flexible software solutions but is also susceptible to market volatility. READ MORE

5. 4. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Zachary Sporn; [2023]
   Keywords : Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

   Abstract : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. READ MORE

6. 5. Navigating the Sea of Sameness : Exploring Product Differentiation Strategies within the Swedish Nicotine Pouch Market

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Ida Krusell; [2023]
   Keywords : The Swedish Nicotine Pouch Industry; Nicotine Pouches; Homogeneous Products; Competition; Competitive Strategies; Competitive Advantages; Differentiation Advantages;

   Abstract : In light of the exponential growth of the nicotine pouch industry, major tobacco-industry players have shown increasing interest in newer nicotine and tobacco products, despite the lack of discernible differences them. Therefore, this study aims to investigate the differentiation strategies of companies within the Swedish nicotine pouch market, and further, the long-term competitiveness of these strategies. READ MORE