Essays about: "product-markets"

Showing result 1 - 5 of 14 essays containing the word product-markets.

  1. 1. Multiple Sides, Multiple Challenges : The Need for a Uniform Approach in Defining the Relevant Product Market in Abuse of Dominance Cases on Multi-Sided Markets

    University essay from Uppsala universitet/Juridiska institutionen

    Author : Jacob Giesecke; [2018]
    Keywords : Multi-sided markets; multi sided markets; multisided markets; two-sided markets; two sided market; multi-sided platforms; platform; platforms; abuse of a dominant position; google shopping; google search; market definition; relevant product market; google; flersidiga marknader; tvåsidiga marknader; missbruk av dominerande ställning; dominans; marknadsavgränsning; relevant produktmarknad; plattformar; google search; google shopping; google;

    Abstract : The study shows that multi-sided markets pose difficulties when the relevant product market is to be defined. These difficulties pertain to two questions. The first question is whether one or several markets should be defined. In this regard, it is not easy to extract a coherent method from the cases examined. READ MORE

  2. 2. STREAMLINE THE SEARCH ENGINE MARKETING STRATEGY : Generational Driven Search Behavior on Google

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Rebecca Nilsson; Christa Alanko; [2018]
    Keywords : Search Engine Marketing; Search Engine Advertising; Search Engine Optimization; Search Behavior; Generation X; Generation Y;

    Abstract : The expanded internet usage has resulted in an increased activity at web-based search engines. Companies are therefore devoting a large portion of their online marketing budget on Search Engine Marketing (abbreviated SEM) in order to reach potential online consumers searching for products. READ MORE

  3. 3. What Goes Around Comes Around - A Quantitative Study of Swedish Consumers’ Attitudes Towards Sustainable Consumption Models

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lina Öberg; Michelle Bergsell; [2018]
    Keywords : Sustainable Consumption; Circular Economy; Shared Economy; Product- Service Systems; Environmental Concern; Business and Economics;

    Abstract : Aim and Purpose: The aim with this thesis was to provide answers to the two research questions: “Which of the four consumption models (“Circular economy”, “Shared economy”, “Environmentally friendly”, and “Conventional”) do Swedish consumers prefer, in relation to different product markets and product categories?” and“Are there any distinctive demographic segments among consumers preferring a specific consumption model? In that case, which ones?”. The purpose of this thesis was to facilitate easier ways for consumers and practitioners to act more sustainably in the marketplace. READ MORE

  4. 4. Identifying firm-level costs in District Heating when firms can endogenously exploit variation in competitive intensity across product markets

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Joakim Hiramsson; Fredrik Nihlmark; [2016-06-30]
    Keywords : Competition; District heating; Price regulation; Strategic behavior; Cost allocation; Matching algorithm.;

    Abstract : Price constraints in the Swedish district heating (DH) market were removed in 1996 and since then there has been an ongoing debate about whether price regulation should be re-introduced or not. One of the problems for policy makers is that they have lacked important economic measures such as reliable data on firm-level costs. READ MORE

  5. 5. Definition of Relevant Product Market in Reference to R&D Poles in Pharmaceutical Sector Mergers

    University essay from Lunds universitet/Juridiska institutionen

    Author : Kärt Karus; [2015]
    Keywords : R D; relevant product market; innovation markets; pharmaceutical sector; Merger control; Law and Political Science;

    Abstract : All competition analysis, including in relation to mergers, begins by defining the relevant market. In sectors where innovation plays a major role, the definition of the relevant market must also take into account the R&D efforts of the merging firms. One field in which R&D poles can be identified early on is the pharmaceutical sector. READ MORE