Essays about: "professional team sport"

Showing result 1 - 5 of 15 essays containing the words professional team sport.

  1. 1. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.

    University essay from Göteborgs universitet/Graduate School

    Author : Olle Ahlberg; Adam Palm; [2023-07-03]
    Keywords : Personal brands; brand equity; sports marketing; track and field;

    Abstract : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. READ MORE

  3. 2. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    University essay from Göteborgs universitet/Graduate School

    Author : William Nordlund; Mattias Johansson; [2023-07-03]
    Keywords : Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Abstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE

  4. 3. Electronic Performance And Tracking Systems (EPTS) : Perceptions, Benefits and Challenges of Professional Football Athletes and Training Staff

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Pavlos Bitilis; [2021]
    Keywords : Information Systems; Personal Informatics PI ; Wearables; Electronic Performance Tracking Systems EPTS ; Football; Football Technology; Football Athletes; Football Training Staff; Sensemaking; Qualitative Research; Ethnography; Greece;

    Abstract : Personal Informatics (PI) are information systems that allow people to process activities with the usage of information technology, aiming to produce informational products (data) either for themselves or for others. Technologies that enable PI are becoming increasingly popular, assisting people in collecting personally relevant information about their body and their behaviour. READ MORE

  5. 4. “Technology can always crash; pen and paper will always work.” : The Internet of Things in the Swedish Hockey League

    University essay from Högskolan i Jönköping/IHH, Informatik

    Author : Pontuz Zachlund; Mathias Kallin; [2019]
    Keywords : Internet of Things; IoT Devices; Wearables; SHL; Ice Hockey; Team Performance;

    Abstract : Background: Internet of Things is one of the most important areas of future technology and countless of industries are directing attention towards it. IoT has now started to appear in the sport industry. One sport that has not been investigated to the same extent within the terms of IoT is ice hockey. READ MORE

  6. 5. Women’s experiences of gender-based barriers and stereotypes in bodybuilding as a masculine sport in Poland

    University essay from Göteborgs universitet/Institutionen för kulturvetenskaper

    Author : Kaja Daroszewska; [2018-06-27]
    Keywords : Gender; Poland; women bodybuilding; stereotypes;

    Abstract : The aim of this thesis is to study gender-based barriers and stereotypes that influence women in masculine sports taking bodybuilding as an example and analyzing four interviews by using a feminism perspective and professional discourse analysis. In terms of methodology it applies narrative writing, interviews, analysis and professional discourse analysis from female bodybuilding athletes and autoethnography. READ MORE