Essays about: "promotion thesis marketing"
Showing result 1 - 5 of 83 essays containing the words promotion thesis marketing.
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1. The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques
University essay from Högskolan Dalarna/Institutionen för information och teknikAbstract : In recent decades, the use of incentive-based reward programs to foster customer loyalty and promote sales has become prevalent in various industries. While these strategies are widely accepted and implemented, there is a significant gap in empirical studies to ascertain their real-world effectiveness. READ MORE
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2. Exploring sponsorship perception in E-Sports tournaments : How do consumers perceive sponsorship, and what factors influence their perception?
University essay from Umeå universitet/FöretagsekonomiAbstract : Problem: This thesis addresses the rapid growth and increasing influence of E-Sports asa popular and competitive sport, along with the opportunities it offers for marketing andbrand promotion. Despite its popularity, there needs to be more knowledge andinformation about sponsorship in E-Sports and the dynamics of sponsor relationships withE-Sports consumers. READ MORE
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3. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget
University essay from SLU/Department of Molecular SciencesAbstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE
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4. True crime documentaries: production teams’actions to appeal to consumers
University essay from Umeå universitet/FöretagsekonomiAbstract : The true crime genre was invented by Truman Capote in 1965 with his work In Cold Blood.Since that day, the amount of true crime content and the number of consumers have continuedto grow. This type of content can be found in many different forms such as books, movies,series, TV shows, podcasts and more. READ MORE
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5. How do B2B use social media to build trust? : An exploratory study in what aspects create, maintain and destroy interorganizational trust
University essay from Högskolan i Skövde/Institutionen för handel och företagandeAbstract : Social media usage in the B2B sector is increasing at a slower rate than B2C and the research literature sends a unanimous message; B2B firms would benefit in multiple ways using social media as a tool when establishing and entertaining business relationships. The concept of trust is proved to be of great importance in the construction of these relationships. READ MORE