Essays about: "promotional"

Showing result 1 - 5 of 145 essays containing the word promotional.

  1. 1. The role of sustainability award logos and other visual elements in the formation of a sustainable destination image

    University essay from Göteborgs universitet/Graduate School

    Author : Camilla Ghezzi; Maryam Mehdizadeh Dehkordi; [2023-07-03]
    Keywords : sustainable destination image; sustainability certifications; sustainable tourism; visual elements; eye-trackers; GDSI award;

    Abstract : Pivotal in tourism is the destination image, since it influences the desire to travel to a destination. Being able to successfully form a sustainable destination image is crucial for the flourishing of sustainable tourism. READ MORE

  3. 2. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  4. 3. Prototyping Tool for Large Scale Interactive Experiences

    University essay from Lunds universitet/Institutionen för designvetenskaper

    Author : Venkata Satya Anurag Gargeya Unnava; Yiyang Liu; [2023]
    Keywords : Virtual Reality; Augmented Reality; Interactive Content; Large Scale Interactive Content; Visualizer; Simulations; Technology and Engineering;

    Abstract : In the age where entertainment is the driving force behind the functioning of large industries, companies like SONY have figured out a way to market their entertainment content including movies, music, and games using large-scale interactive marketing and promotional content. Building and testing such content before it is released on large and complex devices is a continuously challenging task and there have been efforts both in academia and industry made to ameliorate this content production workflow. READ MORE

  5. 4. Small and Medium-Sized Tourism Enterprises’ Response to COVID-19 : An Outlook of Business Resilience in Bali, Indonesia

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Marcus Nilsson; Gustaf Ljunggren; Tobias Stein; [2023]
    Keywords : tourism; business resilience; SMEs; Bali; organizational adaptation;

    Abstract : A majority of the businesses operating in the tourism industry are small and medium-sized enterprises (SMEs). This is especially true in small island destinations, where many SMEs often depend financially on tourism. This paper investigates what characteristics tourism SMEs that survived the COVID-19 pandemic in Bali have. READ MORE

  6. 5. Sharing is caring – the sharing economy, a tool to promote social sustainability in Sege Park?

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Author : Amanda Svensson; [2023]
    Keywords : Sharing Economy; Social Sustainability; Sege Park; Collaborative Economy; Sharing; Malmö; Sweden; Social Sciences;

    Abstract : This study examines how the sharing economy is utilized in an emerging area to promote social sustainability. Sege Park in Malmö provide this study's research area. This community served as a testbed for a Sharing Cities Sweden initiative, with support from Malmö municipality, to create a collaborative neighbourhood. READ MORE