Essays about: "public benefit marketing"

Showing result 1 - 5 of 19 essays containing the words public benefit marketing.

  1. 1. The use of marketing within Swedish football : A qualitative and comparative study between clubs in Allsvenskan

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Namroud Sizar; Nilsson Emilia; [2022]
    Keywords : ;

    Abstract : Over the years, football clubs have been transformed into companies that need a well-thought-out marketing plan. The most appropriate marketing strategies are implemented to achieve success in a market that has undergone a digital and global transformation. There are constantly new ways for businesses to market themselves. READ MORE

  3. 2. Risk-benefit perception of AI use : Public perception of AI in healthcare and commercial domains

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Theodor Årnfelt; [2021]
    Keywords : Risk judgment; Benefit judgement; Affect Heuristics; Algorithm aversion;

    Abstract : AI applications are today implemented in a wide range of settings with the goal of achieving greater efficiency. However, these implementations can not be guaranteed to be free of risks. READ MORE

  4. 3. Do You Dare to Compare? The Effects of Comparative Advertising on Consumer Responses Towards the Advertised and Attacked Brands - A Case Study of Arla Foods and Oatly

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Louise Håkansson; Ebba Norberg; [2020]
    Keywords : Comparative Advertising; Market Position; Advertising Value; Malicious Comparative Advertising; Hierarchy of Effects;

    Abstract : In 2014, a long-stretched feud began between dairy company Arla Foods and oat milk company Oatly, and is continuously ongoing. The rivalry between the two companies includes advertising where the companies target one another, in different ways. READ MORE

  5. 4. En marknadsanalys om hållbar glasskonsumtion : en kvalitativ studie om utbudet av glassar på svensk marknad och hur glassföretagen profilerar sig inom hållbarhetssegmentet

    University essay from SLU/Dept. of Economics

    Author : Michaela Lagerqvist; [2019]
    Keywords : glass; marknadsföring; segmentering; målmarknadsföring; targeting; positionering; profilering; social hållbarhet; ekologisk hållbarhet; ekonomisk hållbarhet;

    Abstract : Trots ökad vetskap om kostens påverkan på vår hälsa lider många av diabetes typ 2, och hjärtoch kärlsjukdomar är idag den vanligaste dödsorsaken i Sverige. Detta påvisar att det behöver skapas en större medvetenhet kring kostens effekter, parallellt med ett bredare utbud av hållbara matvaror på marknaden. READ MORE

  6. 5. Redefining Influencers : Scrutinizing the Term Social Media Influencer from a Public Perspective and Examining its Role in the Modern Media Landscape

    University essay from Stockholms universitet/JMK

    Author : Gustaf Petersen; [2018]
    Keywords : Influencer; Influencer Marketing; Public Relations; Marketing; Word of Mouth; Online Word of Mouth; Credibility; Two-Step Model; Opinion Leader;

    Abstract : This paper explores how influencers can be categorised using a self-administered questionnaire. In doing so, the study can contribute to an understanding of the phenomenon that is more extensive than what previous research has attributed. READ MORE