Essays about: "purchases"

Showing result 1 - 5 of 363 essays containing the word purchases.

1. 1. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

   University essay from Stockholms universitet/Företagsekonomiska institutionen

   Author : Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
   Keywords : User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

   Abstract : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. READ MORE

3. 2. Credit Card Fraud Detection by Nearest Neighbor Algorithms

   University essay from Göteborgs universitet/Institutionen för matematiska vetenskaper

   Author : Ramin Maghsood; [2023-04-13]
   Keywords : Fraud; Bank Fraud; Credit Card Fraud; Fraud Detection; Nearest Neighbor Algorithms;

   Abstract : As the usage of internet banking and online purchases have increased dramatically in today’s world, the risk of fraudulent activities and the number of fraud cases are increasing day by day. The most frequent type of bank fraud in recent years is credit card fraud which leads to huge financial losses on a global level. READ MORE

4. 3. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
   Keywords : Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

   Abstract : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. READ MORE

5. 4. How does Monetary Policy Affect the Inflation Rate? A Study of the Riksbank's Monetary Policy from 2000-2019

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Linnea Svensson Rotberg; [2023]
   Keywords : Inflation; Unconventional Monetary Policy; Monetary policy; Time Series Data; Business and Economics;

   Abstract : This thesis examines how the Riksbank’s monetary policy has affected the Swedish CPI inflation rate from 2000 to 2019. This thesis aims to determine if monetary policy is effective at controlling inflation. There is an emphasis on exploring the differences between conventional and unconventional monetary policy. READ MORE

6. 5. The Impact of Personalization on Consumer Purchase Intention in Online Shopping

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Sara Odzic; Damla Bozkurt Ates; [2023]
   Keywords : personalization; consumer purchase intention; attitudes towards personalization; previous purchase experience; privacy concerns;

   Abstract : Purpose: The purpose of this paper is to investigate the impact that personalization as a phenomenon has on consumer purchase intention. Therefore, examining personalization as a phenomenon was performed through three different variables on which personalization has a significant influence. READ MORE