Essays about: "purchasing cAR"

Showing result 1 - 5 of 30 essays containing the words purchasing cAR.

  1. 1. Shifting Gears: Entering the Automotive Vertical

    University essay from Lunds universitet/Innovationsteknik

    Author : Tobias Anderberg; Axel Svensson; [2023]
    Keywords : Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

    Abstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE

  3. 2. The Green Road to Luxury : Insights into the Perceptions of Sustainability in the Minds of Luxury Car Consumers

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Valeriia Lastovetskaia; João Pedro Alexandre Versteegen; [2023]
    Keywords : Luxury marketing; consumer behavior; decision-making; new luxury perception; automotive luxury;

    Abstract : Background The alarming speed of environmental degradation is enhancing the need to shift current production and consumption habits towards more sustainable ones. Luxury producers face the necessity to act following their responsibilities to stimulate sustainable sourcing, manufacturing, and marketing. READ MORE

  4. 3. Driving Into the Ecosystem - Service Ecosystem Loyalty in the 2022 Car Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Rönnquist Fia; Laura Nedebock; [2022-08-04]
    Keywords : automotive industry; car-sharing; car subscription; car leasing; car purchase; access economy; service economy; servicification; brand loyalty; service loyalty; ecosystem loyalty;

    Abstract : This paper aims to add to the novel concept of ecosystem loyalty, specifically applied to the automobile industry. The automotive industry is shifting as part of general trends in sustainability, digitalization, servification, and shifting consumer values. READ MORE

  5. 4. Jämlik elektrifiering : en kvalitativ studie om bilisters tankar kring elbilen och utbyggnaden av laddinfrastruktur i Uppsala kommun

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Ather Al-Idani; [2022]
    Keywords : jämlikhet; publik laddinfrastruktur; elbil; elektrifiering; Uppsala;

    Abstract : I takt med Sveriges pågående elektrifiering ställer det ökade elbilsbeståndet högre krav på utbyggnaden av offentlig och privat laddinfrastruktur, i synnerhet i stadsregioner som Uppsala och Stockholm. Uppsala kommun prisades år 2021 med Laddsilvret för sitt arbete med laddinfrastruktur i mindre samhällen och efterfrågar aktuell forskning som kan ligga till grund för en strategi för fortsatt utbyggnad, vilket är upphovet till denna studie. READ MORE

  6. 5. The perception of Chinese electric cars : A quantitative study of Norwegian car owners behavioral intentions of purchasing Chinese electric cars

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Viktor Mattsson; Erik Stephanson; [2022]
    Keywords : Chinese car manufacturers; electric cars; Norway; theory of planned behavior; theory of reasoned action; consumer behavior; Kinesiska biltillverkare; elbilar; Norge; theory of planned behavior; theory of reasoned action; konsumentbeteende;

    Abstract : In a time where environmental issues have become an important topic on the political agenda, car companies have begun transitioning from fossil-fueled vehicles to battery-driven electric vehicles. In this transition, multiple Chinese electric car manufacturers have emerged on the European car market. READ MORE